--- title: "Airalo vs Ubigi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Airalo or Ubigi? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airalo-vs-ubigi" publisher: "Brandwave" --- # Airalo vs Ubigi: Which is more popular by branded search in New Zealand? Which is more popular in search, Airalo or Ubigi? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airalo and Ubigi - **Competitive set**: Travel eSIM providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Airalo Share of Search**: 53.3% - **Ubigi Share of Search**: 6.5% ## Which is more popular in search, Airalo or Ubigi? - In August 2026, Airalo had more branded searches than Ubigi among travel eSIM providers in New Zealand. Airalo was estimated to have 13.8K branded searches compared to Ubigi’s 1.7K, and held a 53.3% Share of Search versus Ubigi’s 6.5%. - Airalo was ahead of Ubigi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand moved from 54.9% to 53.3%, and its estimated monthly branded searches moved from 10.4K to 13.8K. - Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand moved from 7% to 6.5%, and its estimated monthly branded searches moved from 1.3K to 1.7K. ## How did search popularity change for New Zealand travel eSIM providers in August 2026? - In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%. - In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%. ## Month by month | Month | Airalo estimated searches | Airalo Share of Search | Airalo rank | Ubigi estimated searches | Ubigi Share of Search | Ubigi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 54.9% | 1 | 1.3K | 7% | 4 | | Nov 2025 | 12.1K | 58% | 1 | 1.3K | 6.3% | 5 | | Dec 2025 | 12.5K | 56.3% | 1 | 1.1K | 5.2% | 5 | | Jan 2026 | 10.7K | 56.5% | 1 | 1.3K | 7.1% | 4 | | Feb 2026 | 9.2K | 52.7% | 1 | 1.1K | 6.6% | 4 | | Mar 2026 | 11K | 51.2% | 1 | 1.4K | 6.6% | 4 | | Apr 2026 | 11.5K | 48% | 1 | 1.4K | 6.1% | 5 | | May 2026 | 12.4K | 52.5% | 1 | 1.4K | 6.1% | 5 | | Jun 2026 | 13.6K | 51.5% | 1 | 1.4K | 5.4% | 5 | | Jul 2026 | 12.4K | 52.4% | 1 | 1.3K | 5.3% | 5 | | Aug 2026 | 13.8K | 53.3% | 1 | 1.7K | 6.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Airalo’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airalo**: Measured on the search terms “airalo”, “airalo app”, “airalo com”, “airalo e sim”, “airalo esim”, “airalo esim app”, “airalo esim plans”, “airalo esim review”, “airalo esims”, “airalo near me”, “airalo new zealand”, “airalo nz”, “airalo online”, “airalo review”, “airalo sim”, “airalo sim card”, “airalo travel esim” and “esim airalo”, summed into one figure. - **Ubigi**: Measured on the search terms “cellulardata ubigi com”, “ubigi”, “ubigi data”, “ubigi esim”, “ubigi esim review”, “ubigi near me”, “ubigi new zealand”, “ubigi nz” and “ubigi travel esim”, summed into one figure. - [Airalo profile](/demand/nz/brands/airalo) - [Ubigi profile](/demand/nz/brands/ubigi) - [All travel eSIM providers in New Zealand](/demand/nz/categories/nz-travel-esim-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Airalo or Ubigi? In August 2026, Airalo had more branded searches than Ubigi among travel eSIM providers in New Zealand. Airalo was estimated to have 13.8K branded searches compared to Ubigi’s 1.7K, and held a 53.3% Share of Search versus Ubigi’s 6.5%. ## Cite this page Brandwave. "Airalo vs Ubigi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airalo-vs-ubigi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airalo-vs-ubigi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.