--- title: "Air Wick vs The Aromatherapy Co.: Which is searched more in New Zealand?" description: "Is Air Wick or The Aromatherapy Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/air-wick-vs-the-aromatherapy-co" publisher: "Brandwave" --- # Air Wick vs The Aromatherapy Co.: Which is searched more in New Zealand? Is Air Wick or The Aromatherapy Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air Wick and The Aromatherapy Co. - **Competitive set**: Air freshener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Air Wick Share of Search**: 12.6% - **The Aromatherapy Co. Share of Search**: 11% ## Is Air Wick or The Aromatherapy Co. more popular in search? - In September 2026, Air Wick had more branded searches than The Aromatherapy Co. among air freshener brands in New Zealand. Air Wick had about 1,510 branded searches, while The Aromatherapy Co. had 1,310. Air Wick made up 12.6% of all air freshener brand searches we track, and The Aromatherapy Co. accounted for 11%. - The lead changed hands 3 times in the 12 months ending September 2026: Air Wick took it in March 2026, The Aromatherapy Co. took it in April 2026, Air Wick took it in July 2026. - Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands in New Zealand moved from 9.9% to 12.6%, and its estimated monthly branded searches moved from 1.1K to 1.5K. - Across the 12 months ending September 2026, The Aromatherapy Co.’s share of searches among air freshener brands in New Zealand moved from 14.3% to 11%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top air freshener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Air Wick was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Aromatherapy Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Air Wick was listed before The Aromatherapy Co. in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Air Wick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecoya | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Aromatherapy Co. | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Febreze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ambi Pur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air freshener brands - Asked ChatGPT "Which air freshener brand should I buy in New Zealand?": 1. Glade, 2. Air Wick, 3. Ecoya - Asked ChatGPT "What are the best air freshener brands in New Zealand?": 1. Air Wick, 2. Glade, 3. Ecoya, 4. The Aromatherapy Co., 5. Febreze - Asked ChatGPT "What's the best air freshener brand in New Zealand for a home?": 1. Ecoya, 2. Air Wick, 3. The Aromatherapy Co. - Searched Google, AI Overview "air freshener nz": 1. Air Wick, 2. Glade - Searched Google, AI Overview "car air freshener nz": 1. Ecoya Not named in any answer: Ambi Pur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air freshener brands in September 2026? - In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%. - Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Air Wick estimated searches | Air Wick Share of Search | Air Wick rank | The Aromatherapy Co. estimated searches | The Aromatherapy Co. Share of Search | The Aromatherapy Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 9.9% | 4 | 1.6K | 14.3% | 2 | | Nov 2025 | 1.1K | 4.6% | 4 | 2K | 8.5% | 2 | | Dec 2025 | 1.1K | 5.5% | 3 | 2.9K | 15% | 2 | | Jan 2026 | 1.3K | 12.5% | 4 | 1.6K | 14.9% | 2 | | Feb 2026 | 1.1K | 11.9% | 4 | 1.3K | 14.7% | 3 | | Mar 2026 | 1.3K | 13.2% | 3 | 1.3K | 12.9% | 4 | | Apr 2026 | 1.2K | 11.5% | 4 | 1.3K | 12.8% | 3 | | May 2026 | 1.3K | 11% | 4 | 1.5K | 12.4% | 3 | | Jun 2026 | 1.3K | 11% | 4 | 1.3K | 11.4% | 3 | | Jul 2026 | 1.5K | 7.1% | 3 | 1.3K | 6.3% | 4 | | Aug 2026 | 1.4K | 11.6% | 3 | 1.3K | 10.5% | 4 | | Sep 2026 | 1.5K | 12.6% | 3 | 1.3K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Air Wick’s and The Aromatherapy Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air Wick**: Measured on the search terms “air wick”, “air wick botanica”, “air wick diffuser”, “air wick spray”, “airwick”, “airwick automatic spray”, “airwick diffuser”, “airwick refill” and “botanica air wick”, summed into one figure. - **The Aromatherapy Co.**: Measured on the search terms “aromatherapy co” and “the aromatherapy co”, summed into one figure. - [Air Wick profile](/demand/nz/brands/air-wick) - [The Aromatherapy Co. profile](/demand/nz/brands/the-aromatherapy-co) - [All air freshener brands in New Zealand](/demand/nz/categories/nz-air-freshener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Air Wick or The Aromatherapy Co. more popular in search? In September 2026, Air Wick had more branded searches than The Aromatherapy Co. among air freshener brands in New Zealand. Air Wick had about 1,510 branded searches, while The Aromatherapy Co. had 1,310. Air Wick made up 12.6% of all air freshener brand searches we track, and The Aromatherapy Co. accounted for 11%. ## Cite this page Brandwave. "Air Wick vs The Aromatherapy Co.: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-wick-vs-the-aromatherapy-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-wick-vs-the-aromatherapy-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.