--- title: "Air Wick vs Glade: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Air Wick or Glade? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/air-wick-vs-glade" publisher: "Brandwave" --- # Air Wick vs Glade: Which is more popular by branded search in New Zealand? Which is more popular in search, Air Wick or Glade? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air Wick and Glade - **Competitive set**: Air freshener brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Air Wick Share of Search**: 45.6% - **Glade Share of Search**: 21.7% ## Which is more popular in search, Air Wick or Glade? - In August 2026, Air Wick had more branded searches than Glade among air freshener brands in New Zealand. Air Wick was estimated to have 2.7K branded searches compared to Glade’s 1.3K, and held a 45.6% Share of Search versus Glade’s 21.7%. - Air Wick was ahead of Glade in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand moved from 46.6% to 45.6%, and its estimated monthly branded searches moved from 2.1K to 2.7K. - Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands in New Zealand moved from 21.5% to 21.7%, and its estimated monthly branded searches moved from 970 to 1.3K. ## How did search popularity change for New Zealand air freshener brands in August 2026? - In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%. - In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%. ## Month by month | Month | Air Wick estimated searches | Air Wick Share of Search | Air Wick rank | Glade estimated searches | Glade Share of Search | Glade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 46.6% | 1 | 970 | 21.5% | 3 | | Nov 2025 | 1.9K | 45.9% | 1 | 900 | 21.8% | 3 | | Dec 2025 | 2K | 48.4% | 1 | 910 | 22.1% | 3 | | Jan 2026 | 2.4K | 46.5% | 1 | 1.1K | 20.4% | 3 | | Feb 2026 | 1.9K | 42.6% | 1 | 920 | 20.1% | 3 | | Mar 2026 | 2.3K | 45.3% | 1 | 970 | 18.9% | 3 | | Apr 2026 | 2K | 42.7% | 1 | 980 | 20.4% | 3 | | May 2026 | 2.3K | 43.1% | 1 | 860 | 16.2% | 3 | | Jun 2026 | 2.3K | 43.1% | 1 | 990 | 18.9% | 3 | | Jul 2026 | 2.9K | 46.5% | 1 | 1.1K | 17.4% | 3 | | Aug 2026 | 2.7K | 45.6% | 1 | 1.3K | 21.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Air Wick’s and Glade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air Wick**: Measured on the search terms “air wick”, “air wick air freshener”, “air wick air freshener refill”, “air wick automatic spray refill”, “air wick botanica”, “air wick diffuser”, “air wick freshener plug in”, “air wick near me”, “air wick nz”, “air wick plug in”, “air wick plug in diffuser”, “air wick pure air freshener”, “air wick room spray”, “air wick spray”, “airwick”, “airwick air freshener”, “airwick automatic spray”, “airwick co nz”, “airwick diffuser”, “airwick nz”, “airwick refill”, “airwick room spray”, “botanica air wick” and “refill air wick plug in”, summed into one figure. - **Glade**: Measured on the search terms “air freshener glade refill”, “automatic glade spray”, “gel air freshener glade”, “glade air freshener”, “glade car air freshener”, “glade diffuser”, “glade plug in”, “glade room spray”, “glade spray”, “glade spray and sense refills”, “glade spray refill” and “refill glade plug in”, summed into one figure. - [Air Wick profile](/demand/nz/brands/air-wick) - [Glade profile](/demand/nz/brands/glade) - [All air freshener brands in New Zealand](/demand/nz/categories/nz-air-freshener-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Air Wick or Glade? In August 2026, Air Wick had more branded searches than Glade among air freshener brands in New Zealand. Air Wick was estimated to have 2.7K branded searches compared to Glade’s 1.3K, and held a 45.6% Share of Search versus Glade’s 21.7%. ## Cite this page Brandwave. "Air Wick vs Glade: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-wick-vs-glade This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-wick-vs-glade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.