--- title: "Air Wick vs Ecoya: Which is searched more in New Zealand?" description: "Is Air Wick or Ecoya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/air-wick-vs-ecoya" publisher: "Brandwave" --- # Air Wick vs Ecoya: Which is searched more in New Zealand? Is Air Wick or Ecoya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air Wick and Ecoya - **Competitive set**: Air freshener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Air Wick Share of Search**: 12.6% - **Ecoya Share of Search**: 56.4% ## Is Air Wick or Ecoya more popular in search? - In September 2026, Ecoya had more branded searches than Air Wick among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Air Wick had 1,510. Ecoya made up 56.4% of all air freshener brand searches we track, and Air Wick accounted for 12.6%. - Ecoya was ahead of Air Wick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands in New Zealand moved from 9.9% to 12.6%, and its estimated monthly branded searches moved from 1.1K to 1.5K. - Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand moved from 58% to 56.4%, and its estimated monthly branded searches moved from 6.5K to 6.7K. ## Top air freshener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Air Wick and Ecoya were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Air Wick was listed before Ecoya in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Air Wick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecoya | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Aromatherapy Co. | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Febreze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ambi Pur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air freshener brands - Asked ChatGPT "Which air freshener brand should I buy in New Zealand?": 1. Glade, 2. Air Wick, 3. Ecoya - Asked ChatGPT "What are the best air freshener brands in New Zealand?": 1. Air Wick, 2. Glade, 3. Ecoya, 4. The Aromatherapy Co., 5. Febreze - Asked ChatGPT "What's the best air freshener brand in New Zealand for a home?": 1. Ecoya, 2. Air Wick, 3. The Aromatherapy Co. - Searched Google, AI Overview "air freshener nz": 1. Air Wick, 2. Glade - Searched Google, AI Overview "car air freshener nz": 1. Ecoya Not named in any answer: Ambi Pur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air freshener brands in September 2026? - In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%. - In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%. ## Month by month | Month | Air Wick estimated searches | Air Wick Share of Search | Air Wick rank | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 9.9% | 4 | 6.5K | 58% | 1 | | Nov 2025 | 1.1K | 4.6% | 4 | 18.5K | 79.1% | 1 | | Dec 2025 | 1.1K | 5.5% | 3 | 13.7K | 70.7% | 1 | | Jan 2026 | 1.3K | 12.5% | 4 | 5.5K | 51.6% | 1 | | Feb 2026 | 1.1K | 11.9% | 4 | 4.4K | 49% | 1 | | Mar 2026 | 1.3K | 13.2% | 3 | 5.3K | 52.1% | 1 | | Apr 2026 | 1.2K | 11.5% | 4 | 5.4K | 53.1% | 1 | | May 2026 | 1.3K | 11% | 4 | 6.5K | 55.1% | 1 | | Jun 2026 | 1.3K | 11% | 4 | 6.3K | 55.1% | 1 | | Jul 2026 | 1.5K | 7.1% | 3 | 15.1K | 72.9% | 1 | | Aug 2026 | 1.4K | 11.6% | 3 | 7K | 55.8% | 1 | | Sep 2026 | 1.5K | 12.6% | 3 | 6.7K | 56.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Air Wick’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air Wick**: Measured on the search terms “air wick”, “air wick botanica”, “air wick diffuser”, “air wick spray”, “airwick”, “airwick automatic spray”, “airwick diffuser”, “airwick refill” and “botanica air wick”, summed into one figure. - **Ecoya**: Measured on the search terms “ecoya”, “ecoya car diffusers”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya outlet” and “ecoya sale”, summed into one figure. - [Air Wick profile](/demand/nz/brands/air-wick) - [Ecoya profile](/demand/nz/brands/ecoya) - [All air freshener brands in New Zealand](/demand/nz/categories/nz-air-freshener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Air Wick or Ecoya more popular in search? In September 2026, Ecoya had more branded searches than Air Wick among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Air Wick had 1,510. Ecoya made up 56.4% of all air freshener brand searches we track, and Air Wick accounted for 12.6%. ## Cite this page Brandwave. "Air Wick vs Ecoya: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-wick-vs-ecoya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-wick-vs-ecoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.