---
title: "Air vs Brandfolder: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Air or Brandfolder? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/air-vs-brandfolder"
publisher: "Brandwave"
---

# Air vs Brandfolder: Which is more popular by branded search in New Zealand?

Which is more popular in search, Air or Brandfolder? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Air and Brandfolder
- **Competitive set**: Digital asset management platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Air Share of Search**: 10%
- **Brandfolder Share of Search**: 16.7%

## Which is more popular in search, Air or Brandfolder?

- In August 2026, Brandfolder had more branded searches than Air among digital asset management platforms in New Zealand. Brandfolder was estimated to have 50 branded searches compared to Air’s 30, and held a 16.7% Share of Search versus Air’s 10%.
- Brandfolder was ahead of Air in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air’s estimated Share of Search among digital asset management platforms in New Zealand moved from 6.9% to 10%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches held steady at 50.

## How did search popularity change for New Zealand digital asset management platforms in August 2026?

- In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms in New Zealand, from 14.3% to 16.7%.
- Estimated monthly branded searches for Air in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Month by month

| Month | Air estimated searches | Air Share of Search | Air rank | Brandfolder estimated searches | Brandfolder Share of Search | Brandfolder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 6.9% | 4 | 50 | 17.2% | 2 |
| Nov 2025 | 40 | 13.3% | 4 | 80 | 26.7% | 2 |
| Dec 2025 | 20 | 8.7% | 4 | 40 | 17.4% | 2 |
| Jan 2026 | 20 | 7.1% | 4 | 70 | 25% | 2 |
| Feb 2026 | 40 | 11.8% | 4 | 90 | 26.5% | 2 |
| Mar 2026 | 30 | 10% | 4 | 80 | 26.7% | 2 |
| Apr 2026 | 30 | 9.1% | 4 | 70 | 21.2% | 3 |
| May 2026 | 30 | 7.7% | 4 | 90 | 23.1% | 3 |
| Jun 2026 | 40 | 12.5% | 4 | 60 | 18.8% | 2 |
| Jul 2026 | 20 | 9.5% | 4 | 30 | 14.3% | 3 |
| Aug 2026 | 30 | 10% | 4 | 50 | 16.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Air’s and Brandfolder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Air**: Measured on the search terms “air dam”, “air digital asset management” and “air inc”, summed into one figure.
- **Brandfolder**: Measured on the search terms “brandfolder”, “brandfolder com”, “brandfolder dam” and “brandfolder digital asset management”, summed into one figure.

- [Air profile](/demand/nz/brands/air)
- [Brandfolder profile](/demand/nz/brands/brandfolder)
- [All digital asset management platforms in New Zealand](/demand/nz/categories/nz-digital-asset-management): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Air or Brandfolder?

In August 2026, Brandfolder had more branded searches than Air among digital asset management platforms in New Zealand. Brandfolder was estimated to have 50 branded searches compared to Air’s 30, and held a 16.7% Share of Search versus Air’s 10%.

## Cite this page

Brandwave. "Air vs Brandfolder: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-vs-brandfolder

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-vs-brandfolder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.