--- title: "Air-Rite vs Taranaki Refrigeration: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Air-Rite or Taranaki Refrigeration? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/air-rite-vs-taranaki-refrigeration" publisher: "Brandwave" --- # Air-Rite vs Taranaki Refrigeration: Which is more popular by branded search in New Zealand? Which is more popular in search, Air-Rite or Taranaki Refrigeration? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air-Rite and Taranaki Refrigeration - **Competitive set**: New Plymouth heat pump installers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Air-Rite Share of Search**: 0% - **Taranaki Refrigeration Share of Search**: 14.1% ## Which is more popular in search, Air-Rite or Taranaki Refrigeration? - In August 2026, Taranaki Refrigeration had more branded searches than Air-Rite among new plymouth heat pump installers in New Zealand. Taranaki Refrigeration was estimated to have 100 branded searches compared to Air-Rite’s 0, and held a 14.1% Share of Search versus Air-Rite’s 0%. - Taranaki Refrigeration was ahead of Air-Rite in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Air-Rite’s estimated Share of Search among new plymouth heat pump installers in New Zealand moved from 1.6% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 11 months ending August 2026, Taranaki Refrigeration’s estimated Share of Search among new plymouth heat pump installers in New Zealand moved from 18.8% to 14.1%, and its estimated monthly branded searches moved from 120 to 100. ## How did search popularity change for New Zealand new plymouth heat pump installers in August 2026? - In August 2026, Taranaki Refrigeration overtook HeatCool Taranaki to rank 3rd among new plymouth heat pump installers in New Zealand, at 14.1%. - In August 2026, Air-Rite lost estimated Share of Search among new plymouth heat pump installers in New Zealand, from 2.4% to 0%. ## Month by month | Month | Air-Rite estimated searches | Air-Rite Share of Search | Air-Rite rank | Taranaki Refrigeration estimated searches | Taranaki Refrigeration Share of Search | Taranaki Refrigeration rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.6% | 5 | 120 | 18.8% | 2 | | Nov 2025 | 10 | 1.5% | 5 | 120 | 18.5% | 2 | | Dec 2025 | 0 | 0% | 5 | 100 | 18.2% | 2 | | Jan 2026 | 10 | 1.5% | 5 | 100 | 15.4% | 3 | | Feb 2026 | 10 | 1.7% | 5 | 120 | 20.7% | 3 | | Mar 2026 | 10 | 1.3% | 5 | 120 | 16% | 3 | | Apr 2026 | 10 | 1.2% | 5 | 100 | 12% | 4 | | May 2026 | 10 | 1.3% | 5 | 100 | 12.7% | 4 | | Jun 2026 | 10 | 1.2% | 5 | 120 | 14.5% | 3 | | Jul 2026 | 20 | 2.4% | 5 | 100 | 12% | 4 | | Aug 2026 | 0 | 0% | 5 | 100 | 14.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Air-Rite’s and Taranaki Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air-Rite**: Measured on the search terms “air rite air conditioning”, “air rite hvac” and “air-rite air conditioning”, summed into one figure. - **Taranaki Refrigeration**: Measured on the search terms “taranaki refrigeration” and “taranaki refrigeration new plymouth”, summed into one figure. - [Air-Rite profile](/demand/nz/brands/air-rite) - [Taranaki Refrigeration profile](/demand/nz/brands/taranaki-refrigeration) - [All new plymouth heat pump installers in New Zealand](/demand/nz/categories/nz-new-plymouth-heat-pump-installers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Air-Rite or Taranaki Refrigeration? In August 2026, Taranaki Refrigeration had more branded searches than Air-Rite among new plymouth heat pump installers in New Zealand. Taranaki Refrigeration was estimated to have 100 branded searches compared to Air-Rite’s 0, and held a 14.1% Share of Search versus Air-Rite’s 0%. ## Cite this page Brandwave. "Air-Rite vs Taranaki Refrigeration: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-rite-vs-taranaki-refrigeration This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-rite-vs-taranaki-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.