--- title: "Air Optix vs Bausch + Lomb: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Air Optix or Bausch + Lomb? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/air-optix-vs-bausch-lomb" publisher: "Brandwave" --- # Air Optix vs Bausch + Lomb: Which is more popular by branded search in New Zealand? Which is more popular in search, Air Optix or Bausch + Lomb? Compare estimated monthly branded-search demand and Share of Search inside the Contact lens brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air Optix and Bausch + Lomb - **Competitive set**: Contact lens brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Air Optix Share of Search**: 15.2% - **Bausch + Lomb Share of Search**: 9.8% ## Which is more popular in search, Air Optix or Bausch + Lomb? - In August 2026, Air Optix had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Air Optix was estimated to have 480 branded searches compared to Bausch + Lomb’s 310, and held a 15.2% Share of Search versus Bausch + Lomb’s 9.8%. - Air Optix was ahead of Bausch + Lomb in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Air Optix’s estimated Share of Search among contact lens brands in New Zealand moved from 17% to 15.2%, and its estimated monthly branded searches moved from 750 to 480. - Across the 11 months ending August 2026, Bausch + Lomb’s estimated Share of Search among contact lens brands in New Zealand moved from 6.8% to 9.8%, and its estimated monthly branded searches moved from 300 to 310. ## How did search popularity change for New Zealand contact lens brands in August 2026? - In August 2026, Biofinity overtook Air Optix to rank 3rd among contact lens brands in New Zealand, at 15.8%. - In August 2026, Air Optix gained estimated Share of Search among contact lens brands in New Zealand, from 14.6% to 15.2%. - In August 2026, Bausch + Lomb lost estimated Share of Search among contact lens brands in New Zealand, from 12.1% to 9.8%. ## Month by month | Month | Air Optix estimated searches | Air Optix Share of Search | Air Optix rank | Bausch + Lomb estimated searches | Bausch + Lomb Share of Search | Bausch + Lomb rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 750 | 17% | 3 | 300 | 6.8% | 5 | | Nov 2025 | 580 | 18.2% | 3 | 290 | 9.1% | 5 | | Dec 2025 | 490 | 17.9% | 3 | 260 | 9.5% | 5 | | Jan 2026 | 550 | 17.9% | 3 | 220 | 7.1% | 5 | | Feb 2026 | 510 | 14.8% | 3 | 290 | 8.4% | 5 | | Mar 2026 | 600 | 11.9% | 3 | 250 | 4.9% | 5 | | Apr 2026 | 530 | 16.6% | 3 | 260 | 8.2% | 5 | | May 2026 | 620 | 12.5% | 3 | 440 | 8.9% | 5 | | Jun 2026 | 520 | 13.3% | 3 | 370 | 9.4% | 5 | | Jul 2026 | 520 | 14.6% | 3 | 430 | 12.1% | 5 | | Aug 2026 | 480 | 15.2% | 4 | 310 | 9.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Air Optix’s and Bausch + Lomb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air Optix**: Measured on the search terms “air optix aqua”, “air optix aqua contacts”, “air optix colors”, “air optix hydraglyde”, “air optix lenses”, “air optix n&d”, “air optix near me”, “air optix nz”, “air optix online”, “airoptix”, “airoptix lenses”, “alcon com” and “contact lenses air optix plus hydraglyde”, summed into one figure. - **Bausch + Lomb**: Measured on the search terms “bausch and lomb”, “bausch and lomb biotrue contacts”, “bausch com”, “bausch lomb”, “bausch lomb advanced eye relief eye wash”, “bausch lomb contact lenses”, “bausch lomb contacts”, “bausch lomb lenses”, “bauschlomb”, “bauschlomb contact lenses” and “bauschlomb lenses”, summed into one figure. - [Air Optix profile](/demand/nz/brands/air-optix) - [Bausch + Lomb profile](/demand/nz/brands/bausch-lomb) - [All contact lens brands in New Zealand](/demand/nz/categories/nz-contact-lens-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Air Optix or Bausch + Lomb? In August 2026, Air Optix had more branded searches than Bausch + Lomb among contact lens brands in New Zealand. Air Optix was estimated to have 480 branded searches compared to Bausch + Lomb’s 310, and held a 15.2% Share of Search versus Bausch + Lomb’s 9.8%. ## Cite this page Brandwave. "Air Optix vs Bausch + Lomb: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-optix-vs-bausch-lomb This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-optix-vs-bausch-lomb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.