---
title: "Air New Zealand vs Emirates: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Air New Zealand or Emirates? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/air-new-zealand-vs-emirates"
publisher: "Brandwave"
---

# Air New Zealand vs Emirates: Which is more popular by branded search in New Zealand?

Which is more popular in search, Air New Zealand or Emirates? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Air New Zealand and Emirates
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Air New Zealand Share of Search**: 55.6%
- **Emirates Share of Search**: 3.1%

## Which is more popular in search, Air New Zealand or Emirates?

- In August 2026, Air New Zealand had more branded searches than Emirates among airlines flying new zealand travellers in New Zealand. Air New Zealand was estimated to have 956K branded searches compared to Emirates’ 53K, and held a 55.6% Share of Search versus Emirates’ 3.1%.
- Air New Zealand was ahead of Emirates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Air New Zealand’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 54.6% to 55.6%, and its estimated monthly branded searches moved from 908K to 956K.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 53.8K to 53K.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

- In August 2026, Air New Zealand lost estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 58.7% to 55.6%.

## Month by month

| Month | Air New Zealand estimated searches | Air New Zealand Share of Search | Air New Zealand rank | Emirates estimated searches | Emirates Share of Search | Emirates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 908K | 54.6% | 1 | 53.8K | 3.2% | 6 |
| Nov 2025 | 813K | 51.7% | 1 | 62.8K | 4% | 5 |
| Dec 2025 | 663K | 48.5% | 1 | 53.9K | 3.9% | 6 |
| Jan 2026 | 1.1M | 56.4% | 1 | 79K | 4% | 5 |
| Feb 2026 | 897K | 53.3% | 1 | 67.7K | 4% | 5 |
| Mar 2026 | 1.1M | 53.5% | 1 | 116K | 5.8% | 4 |
| Apr 2026 | 825K | 55% | 1 | 44.2K | 2.9% | 6 |
| May 2026 | 939K | 55.8% | 1 | 53K | 3.1% | 6 |
| Jun 2026 | 985K | 56.9% | 1 | 53.8K | 3.1% | 6 |
| Jul 2026 | 1M | 58.7% | 1 | 53.7K | 3.2% | 6 |
| Aug 2026 | 956K | 55.6% | 1 | 53K | 3.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Air New Zealand’s and Emirates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Air New Zealand**: Measured on the search terms “Air New Zealand”, “Air New Zealand book flights”, “Air New Zealand flight sale”, “Air NZ”, “Air NZ cheap flights”, “Air NZ domestic flights”, “Air NZ flights”, “Air NZ sale”, “AirNZ”, “book flights Air NZ” and “Grabaseat”, summed into one figure.
- **Emirates**: Measured on the search terms “Emirates”, “Emirates Airlines”, “Emirates Airlines NZ”, “Emirates flights”, “Emirates flights NZ”, “Emirates New Zealand”, “Emirates NZ” and “Fly Emirates”, summed into one figure.

- [Air New Zealand profile](/demand/nz/brands/air-new-zealand)
- [Emirates profile](/demand/nz/brands/emirates)
- [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Air New Zealand or Emirates?

In August 2026, Air New Zealand had more branded searches than Emirates among airlines flying new zealand travellers in New Zealand. Air New Zealand was estimated to have 956K branded searches compared to Emirates’ 53K, and held a 55.6% Share of Search versus Emirates’ 3.1%.

## Cite this page

Brandwave. "Air New Zealand vs Emirates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-new-zealand-vs-emirates

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-new-zealand-vs-emirates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.