--- title: "Air Chathams vs Jetstar: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Air Chathams or Jetstar? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/air-chathams-vs-jetstar" publisher: "Brandwave" --- # Air Chathams vs Jetstar: Which is more popular by branded search in New Zealand? Which is more popular in search, Air Chathams or Jetstar? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Air Chathams and Jetstar - **Competitive set**: Airlines flying New Zealand travellers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Air Chathams Share of Search**: 0.74% - **Jetstar Share of Search**: 17.6% ## Which is more popular in search, Air Chathams or Jetstar? - In August 2026, Jetstar had more branded searches than Air Chathams among airlines flying new zealand travellers in New Zealand. Jetstar was estimated to have 302K branded searches compared to Air Chathams’ 12.8K, and held a 17.6% Share of Search versus Air Chathams’ 0.74%. - Jetstar was ahead of Air Chathams in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Air Chathams’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 1% to 0.74%, and its estimated monthly branded searches moved from 16.6K to 12.8K. - Across the 11 months ending August 2026, Jetstar’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 20.4% to 17.6%, and its estimated monthly branded searches moved from 339K to 302K. ## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026? - In August 2026, Jetstar gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 15.6% to 17.6%. - In August 2026, Air Chathams rose from 10th to 9th among airlines flying new zealand travellers in New Zealand. ## Month by month | Month | Air Chathams estimated searches | Air Chathams Share of Search | Air Chathams rank | Jetstar estimated searches | Jetstar Share of Search | Jetstar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6K | 1% | 8 | 339K | 20.4% | 2 | | Nov 2025 | 16.6K | 1.1% | 8 | 340K | 21.6% | 2 | | Dec 2025 | 14.1K | 1% | 8 | 325K | 23.7% | 2 | | Jan 2026 | 16.9K | 0.86% | 9 | 348K | 17.7% | 2 | | Feb 2026 | 14K | 0.83% | 10 | 310K | 18.4% | 2 | | Mar 2026 | 14.8K | 0.74% | 10 | 371K | 18.4% | 2 | | Apr 2026 | 14.2K | 0.94% | 9 | 266K | 17.7% | 2 | | May 2026 | 11.3K | 0.67% | 9 | 303K | 18% | 2 | | Jun 2026 | 11.3K | 0.65% | 10 | 307K | 17.8% | 2 | | Jul 2026 | 11.3K | 0.66% | 10 | 265K | 15.6% | 2 | | Aug 2026 | 12.8K | 0.74% | 9 | 302K | 17.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Air Chathams’ and Jetstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Air Chathams**: Measured on the search terms “Air Chathams”, “Air Chathams booking”, “Air Chathams bookings”, “Air Chathams flight”, “Air Chathams Wanganui” and “Air Chathams Whanganui”, summed into one figure. - **Jetstar**: Measured on the search terms “Jetstar”, “Jetstar Airlines New Zealand”, “Jetstar Airways”, “Jetstar flights”, “Jetstar flights NZ”, “Jetstar New Zealand”, “Jetstar NZ”, “Jetstar NZ flights” and “Jetstar sale”, summed into one figure. - [Air Chathams profile](/demand/nz/brands/air-chathams) - [Jetstar profile](/demand/nz/brands/jetstar) - [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Air Chathams or Jetstar? In August 2026, Jetstar had more branded searches than Air Chathams among airlines flying new zealand travellers in New Zealand. Jetstar was estimated to have 302K branded searches compared to Air Chathams’ 12.8K, and held a 17.6% Share of Search versus Air Chathams’ 0.74%. ## Cite this page Brandwave. "Air Chathams vs Jetstar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/air-chathams-vs-jetstar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/air-chathams-vs-jetstar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.