--- title: "AIA vs Partners Life: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AIA or Partners Life? Compare estimated monthly branded-search demand and Share of Search inside the health insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aia-vs-partners-life" publisher: "Brandwave" --- # AIA vs Partners Life: Which is more popular by branded search in New Zealand? Which is more popular in search, AIA or Partners Life? Compare estimated monthly branded-search demand and Share of Search inside the health insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AIA and Partners Life - **Competitive set**: health insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AIA Share of Search**: 23.3% - **Partners Life Share of Search**: 9.7% ## Which is more popular in search, AIA or Partners Life? - In August 2026, AIA had more branded searches than Partners Life among health insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to Partners Life’s 9.3K, and held a 23.3% Share of Search versus Partners Life’s 9.7%. - AIA was ahead of Partners Life in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand moved from 22.2% to 23.3%, and its estimated monthly branded searches moved from 19.9K to 22.2K. - Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand moved from 10.2% to 9.7%, and its estimated monthly branded searches moved from 9.2K to 9.3K. ## How did search popularity change for New Zealand health insurers in August 2026? - In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%. ## Month by month | Month | AIA estimated searches | AIA Share of Search | AIA rank | Partners Life estimated searches | Partners Life Share of Search | Partners Life rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.9K | 22.2% | 2 | 9.2K | 10.2% | 5 | | Nov 2025 | 17.2K | 20% | 2 | 9K | 10.4% | 5 | | Dec 2025 | 14.1K | 21.3% | 2 | 6K | 9.1% | 5 | | Jan 2026 | 17.8K | 22% | 2 | 7.4K | 9.2% | 5 | | Feb 2026 | 19.3K | 22.5% | 2 | 8.9K | 10.4% | 5 | | Mar 2026 | 22.6K | 22.8% | 2 | 9.4K | 9.5% | 5 | | Apr 2026 | 20.6K | 23.9% | 2 | 8.8K | 10.2% | 5 | | May 2026 | 20.1K | 21.5% | 2 | 8.9K | 9.5% | 5 | | Jun 2026 | 20.3K | 21.2% | 2 | 9K | 9.4% | 5 | | Jul 2026 | 20.4K | 22.4% | 2 | 8.9K | 9.8% | 5 | | Aug 2026 | 22.2K | 23.3% | 2 | 9.3K | 9.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AIA’s and Partners Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AIA**: Measured on the search terms “AIA”, “aia health cover”, “aia health insurance”, “aia health insurance new zealand”, “aia health insurance nz”, “aia income protection”, “aia insurance”, “aia insurance company”, “aia insurance life”, “aia insurance new zealand”, “aia insurance nz”, “aia life insurance”, “aia life insurance nz”, “aia medical insurance”, “aia new zealand”, “aia nz”, “aia trauma cover”, “aia vitality”, “aia vitality nz”, “health insurance aia”, “life insurance aia” and “vitality aia”, summed into one figure. - **Partners Life**: Measured on the search terms “Partners Life”, “partners life auckland”, “partners life health insurance”, “partners life health insurance nz”, “partners life income protection”, “partners life insurance”, “partners life insurance new zealand”, “partners life insurance nz”, “partners life life insurance”, “partners life medical cover”, “partners life medical insurance”, “partners life new zealand”, “partners life nz”, “partners life private medical cover” and “partners life trauma cover”, summed into one figure. - [AIA profile](/demand/nz/brands/aia) - [Partners Life profile](/demand/nz/brands/partners-life) - [All health insurers in New Zealand](/demand/nz/categories/nz-health-insurers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AIA or Partners Life? In August 2026, AIA had more branded searches than Partners Life among health insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to Partners Life’s 9.3K, and held a 23.3% Share of Search versus Partners Life’s 9.7%. ## Cite this page Brandwave. "AIA vs Partners Life: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aia-vs-partners-life This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aia-vs-partners-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.