--- title: "AIA vs Fidelity Life: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AIA or Fidelity Life? Compare estimated monthly branded-search demand and Share of Search inside the life insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aia-vs-fidelity-life" publisher: "Brandwave" --- # AIA vs Fidelity Life: Which is more popular by branded search in New Zealand? Which is more popular in search, AIA or Fidelity Life? Compare estimated monthly branded-search demand and Share of Search inside the life insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AIA and Fidelity Life - **Competitive set**: life insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AIA Share of Search**: 46% - **Fidelity Life Share of Search**: 8.3% ## Which is more popular in search, AIA or Fidelity Life? - In August 2026, AIA had more branded searches than Fidelity Life among life insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to Fidelity Life’s 4K, and held a 46% Share of Search versus Fidelity Life’s 8.3%. - AIA was ahead of Fidelity Life in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand moved from 44% to 46%, and its estimated monthly branded searches moved from 19.9K to 22.2K. - Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K. ## How did search popularity change for New Zealand life insurers in August 2026? - In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%. ## Month by month | Month | AIA estimated searches | AIA Share of Search | AIA rank | Fidelity Life estimated searches | Fidelity Life Share of Search | Fidelity Life rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.9K | 44% | 1 | 4K | 8.9% | 4 | | Nov 2025 | 17.2K | 42.3% | 1 | 3.9K | 9.6% | 4 | | Dec 2025 | 14.1K | 44.3% | 1 | 2.8K | 8.6% | 4 | | Jan 2026 | 17.8K | 44.3% | 1 | 3.3K | 8.3% | 4 | | Feb 2026 | 19.3K | 44.4% | 1 | 4K | 9.3% | 4 | | Mar 2026 | 22.6K | 46.1% | 1 | 4.7K | 9.7% | 4 | | Apr 2026 | 20.6K | 45.8% | 1 | 3.9K | 8.6% | 4 | | May 2026 | 20.1K | 43.7% | 1 | 3.9K | 8.4% | 5 | | Jun 2026 | 20.3K | 43% | 1 | 4.6K | 9.8% | 4 | | Jul 2026 | 20.4K | 44.2% | 1 | 4K | 8.6% | 4 | | Aug 2026 | 22.2K | 46% | 1 | 4K | 8.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AIA’s and Fidelity Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AIA**: Measured on the search terms “AIA”, “aia health cover”, “aia health insurance”, “aia health insurance new zealand”, “aia health insurance nz”, “aia income protection”, “aia insurance”, “aia insurance company”, “aia insurance life”, “aia insurance new zealand”, “aia insurance nz”, “aia life insurance”, “aia life insurance nz”, “aia medical insurance”, “aia new zealand”, “aia nz”, “aia trauma cover”, “aia vitality”, “aia vitality nz”, “health insurance aia”, “life insurance aia” and “vitality aia”, summed into one figure. - **Fidelity Life**: Measured on the search terms “Fidelity Life”, “fidelity life auckland”, “fidelity life cover”, “fidelity life income protection”, “fidelity life insurance”, “fidelity life insurance new zealand”, “fidelity life insurance nz”, “fidelity life new zealand”, “fidelity life nz”, “fidelity life trauma cover” and “life insurance fidelity”, summed into one figure. - [AIA profile](/demand/nz/brands/aia) - [Fidelity Life profile](/demand/nz/brands/fidelity-life) - [All life insurers in New Zealand](/demand/nz/categories/nz-life-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AIA or Fidelity Life? In August 2026, AIA had more branded searches than Fidelity Life among life insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to Fidelity Life’s 4K, and held a 46% Share of Search versus Fidelity Life’s 8.3%. ## Cite this page Brandwave. "AIA vs Fidelity Life: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aia-vs-fidelity-life This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aia-vs-fidelity-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.