--- title: "Ahrefs vs Wincher: Which is searched more in New Zealand?" description: "Is Ahrefs or Wincher more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ahrefs-vs-wincher" publisher: "Brandwave" --- # Ahrefs vs Wincher: Which is searched more in New Zealand? Is Ahrefs or Wincher more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ahrefs and Wincher - **Competitive set**: SEO rank tracking platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ahrefs Share of Search**: 16.8% - **Wincher Share of Search**: 35.8% ## Is Ahrefs or Wincher more popular in search? - In September 2026, Wincher had more branded searches than Ahrefs among SEO rank tracking platforms in New Zealand. Wincher had about 1,900 branded searches, while Ahrefs had 890. Wincher made up 35.8% of all SEO rank tracking platform searches we track, and Ahrefs accounted for 16.8%. - Wincher was ahead of Ahrefs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ahrefs’ share of searches among SEO rank tracking platforms in New Zealand moved from 20.6% to 16.8%, and its estimated monthly branded searches moved from 1.3K to 890. - Across the 12 months ending September 2026, Wincher’s share of searches among SEO rank tracking platforms in New Zealand moved from 37.4% to 35.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ahrefs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wincher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ahrefs was listed before Wincher in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SE Ranking | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | AccuRanker | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nightwatch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Wincher | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO rank tracking platforms - Asked ChatGPT "Which SEO rank tracking platform should I use in New Zealand?": 1. SE Ranking, 2. Nightwatch, 3. AccuRanker, 4. Ahrefs - Asked ChatGPT "What are the best SEO rank tracking platforms in New Zealand?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Wincher, 6. Nightwatch - Asked ChatGPT "What's the best SEO rank tracking platform in New Zealand for keyword rankings?": 1. SE Ranking, 2. Ahrefs, 3. AccuRanker - Searched Google, AI Overview "best rank tracker": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Wincher - Searched Google, AI Overview "track google rankings": 1. SE Ranking Not named in any answer: ProRankTracker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SEO rank tracking platforms in September 2026? - In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%. - In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms in New Zealand, from 18.5% to 16.8%. ## Month by month | Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Wincher estimated searches | Wincher Share of Search | Wincher rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 20.6% | 3 | 2.4K | 37.4% | 1 | | Nov 2025 | 730 | 14.3% | 3 | 1.9K | 37.1% | 2 | | Dec 2025 | 600 | 13.8% | 3 | 1.9K | 43.8% | 1 | | Jan 2026 | 900 | 16.2% | 3 | 1.9K | 34.1% | 2 | | Feb 2026 | 1K | 18% | 3 | 1.9K | 33.9% | 2 | | Mar 2026 | 1K | 15.4% | 3 | 2.4K | 36.6% | 2 | | Apr 2026 | 890 | 16.9% | 3 | 1.9K | 36.1% | 2 | | May 2026 | 1K | 18.6% | 3 | 1.9K | 34.9% | 2 | | Jun 2026 | 890 | 16.8% | 3 | 1.9K | 35.8% | 2 | | Jul 2026 | 890 | 16.8% | 3 | 1.9K | 35.8% | 2 | | Aug 2026 | 1K | 18.5% | 3 | 1.9K | 34.8% | 2 | | Sep 2026 | 890 | 16.8% | 3 | 1.9K | 35.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ahrefs’ and Wincher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ahrefs**: Measured on the search terms “ahrefs” and “ahrefs backlink”, summed into one figure. - **Wincher**: Measured on the search term “wincher”. - [Ahrefs profile](/demand/nz/brands/ahrefs) - [Wincher profile](/demand/nz/brands/wincher) - [All SEO rank tracking platforms in New Zealand](/demand/nz/categories/nz-seo-rank-tracking-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ahrefs or Wincher more popular in search? In September 2026, Wincher had more branded searches than Ahrefs among SEO rank tracking platforms in New Zealand. Wincher had about 1,900 branded searches, while Ahrefs had 890. Wincher made up 35.8% of all SEO rank tracking platform searches we track, and Ahrefs accounted for 16.8%. ## Cite this page Brandwave. "Ahrefs vs Wincher: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ahrefs-vs-wincher This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ahrefs-vs-wincher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.