---
title: "Ahrefs vs Semrush: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ahrefs or Semrush? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ahrefs-vs-semrush"
publisher: "Brandwave"
---

# Ahrefs vs Semrush: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ahrefs or Semrush? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ahrefs and Semrush
- **Competitive set**: SEO tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ahrefs Share of Search**: 24%
- **Semrush Share of Search**: 50.2%

## Which is more popular in search, Ahrefs or Semrush?

- In August 2026, Semrush had more branded searches than Ahrefs among SEO tools in New Zealand. Semrush was estimated to have 2.2K branded searches compared to Ahrefs’ 1K, and held a 50.2% Share of Search versus Ahrefs’ 24%.
- Semrush was ahead of Ahrefs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand moved from 27.2% to 24%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO tools in New Zealand moved from 46.5% to 50.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K.

## How did search popularity change for New Zealand SEO tools in August 2026?

- In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.
- In August 2026, Semrush lost estimated Share of Search among SEO tools in New Zealand, from 55.1% to 50.2%.

## Month by month

| Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Semrush estimated searches | Semrush Share of Search | Semrush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 27.2% | 2 | 2.3K | 46.5% | 1 |
| Nov 2025 | 740 | 18.5% | 2 | 2.1K | 52.5% | 1 |
| Dec 2025 | 610 | 21.5% | 2 | 1.5K | 52.1% | 1 |
| Jan 2026 | 910 | 22.7% | 2 | 2.2K | 54.4% | 1 |
| Feb 2026 | 1K | 24.6% | 2 | 2.1K | 51.4% | 1 |
| Mar 2026 | 1K | 20% | 2 | 2.8K | 53.5% | 1 |
| Apr 2026 | 910 | 21.5% | 2 | 2.2K | 51.7% | 1 |
| May 2026 | 1K | 23% | 2 | 2.2K | 49.6% | 1 |
| Jun 2026 | 900 | 20.6% | 2 | 2.2K | 50% | 1 |
| Jul 2026 | 900 | 22.3% | 2 | 2.2K | 55.1% | 1 |
| Aug 2026 | 1K | 24% | 2 | 2.2K | 50.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ahrefs’ and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink”, “ahrefs com” and “ahrefs keyword research”, summed into one figure.
- **Semrush**: Measured on the search terms “ranking semrush”, “semrush”, “semrush backlinks”, “semrush com”, “semrush cost”, “semrush keyword analysis”, “semrush keyword tool”, “semrush keywords”, “semrush near me”, “semrush new zealand”, “semrush plans”, “semrush pricing”, “semrush reports”, “semrush seo”, “semrush seo audit”, “semrush seo tools”, “semrush site audit”, “semrush site audit tool”, “sites like semrush” and “tool semrush”, summed into one figure.

- [Ahrefs profile](/demand/nz/brands/ahrefs)
- [Semrush profile](/demand/nz/brands/semrush)
- [All SEO tools in New Zealand](/demand/nz/categories/nz-seo-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ahrefs or Semrush?

In August 2026, Semrush had more branded searches than Ahrefs among SEO tools in New Zealand. Semrush was estimated to have 2.2K branded searches compared to Ahrefs’ 1K, and held a 50.2% Share of Search versus Ahrefs’ 24%.

## Cite this page

Brandwave. "Ahrefs vs Semrush: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ahrefs-vs-semrush

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ahrefs-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.