---
title: "Ahrefs vs Moz Pro: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ahrefs or Moz Pro? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ahrefs-vs-moz-pro"
publisher: "Brandwave"
---

# Ahrefs vs Moz Pro: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ahrefs or Moz Pro? Compare estimated monthly branded-search demand and Share of Search inside the SEO tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ahrefs and Moz Pro
- **Competitive set**: SEO tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ahrefs Share of Search**: 24%
- **Moz Pro Share of Search**: 0.23%

## Which is more popular in search, Ahrefs or Moz Pro?

- In August 2026, Ahrefs had more branded searches than Moz Pro among SEO tools in New Zealand. Ahrefs was estimated to have 1K branded searches compared to Moz Pro’s 10, and held a 24% Share of Search versus Moz Pro’s 0.23%.
- Ahrefs was ahead of Moz Pro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO tools in New Zealand moved from 27.2% to 24%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Moz Pro’s estimated Share of Search among SEO tools in New Zealand moved from 0.61% to 0.23%, and its estimated monthly branded searches moved from 30 to 10.

## How did search popularity change for New Zealand SEO tools in August 2026?

- In August 2026, Ahrefs gained estimated Share of Search among SEO tools in New Zealand, from 22.3% to 24%.
- Estimated monthly branded searches for Moz Pro in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Month by month

| Month | Ahrefs estimated searches | Ahrefs Share of Search | Ahrefs rank | Moz Pro estimated searches | Moz Pro Share of Search | Moz Pro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 27.2% | 2 | 30 | 0.61% | 6 |
| Nov 2025 | 740 | 18.5% | 2 | 20 | 0.5% | 6 |
| Dec 2025 | 610 | 21.5% | 2 | 10 | 0.35% | 6 |
| Jan 2026 | 910 | 22.7% | 2 | 30 | 0.75% | 6 |
| Feb 2026 | 1K | 24.6% | 2 | 40 | 0.96% | 6 |
| Mar 2026 | 1K | 20% | 2 | 60 | 1.2% | 6 |
| Apr 2026 | 910 | 21.5% | 2 | 30 | 0.71% | 6 |
| May 2026 | 1K | 23% | 2 | 60 | 1.3% | 6 |
| Jun 2026 | 900 | 20.6% | 2 | 20 | 0.46% | 6 |
| Jul 2026 | 900 | 22.3% | 2 | 20 | 0.5% | 6 |
| Aug 2026 | 1K | 24% | 2 | 10 | 0.23% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ahrefs’ and Moz Pro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink”, “ahrefs com” and “ahrefs keyword research”, summed into one figure.
- **Moz Pro**: Measured on the search terms “moz backlinks”, “moz keyword research” and “moz seo”, summed into one figure.

- [Ahrefs profile](/demand/nz/brands/ahrefs)
- [Moz Pro profile](/demand/nz/brands/moz-pro)
- [All SEO tools in New Zealand](/demand/nz/categories/nz-seo-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ahrefs or Moz Pro?

In August 2026, Ahrefs had more branded searches than Moz Pro among SEO tools in New Zealand. Ahrefs was estimated to have 1K branded searches compared to Moz Pro’s 10, and held a 24% Share of Search versus Moz Pro’s 0.23%.

## Cite this page

Brandwave. "Ahrefs vs Moz Pro: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ahrefs-vs-moz-pro

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ahrefs-vs-moz-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.