--- title: "A.H. Beard vs Winkl: Which is searched more in New Zealand?" description: "Is A.H. Beard or Winkl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ah-beard-vs-winkl" publisher: "Brandwave" --- # A.H. Beard vs Winkl: Which is searched more in New Zealand? Is A.H. Beard or Winkl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: A.H. Beard and Winkl - **Competitive set**: Mattress brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **A.H. Beard Share of Search**: 0.62% - **Winkl Share of Search**: 1.6% ## Is A.H. Beard or Winkl more popular in search? - In September 2026, Winkl had more branded searches than A.H. Beard among mattress brands in New Zealand. Winkl had about 400 branded searches, while A.H. Beard had 150. Winkl made up 1.6% of all mattress brand searches we track, and A.H. Beard accounted for 0.62%. - The lead changed hands 2 times in the 12 months ending September 2026: A.H. Beard took it in April 2026, Winkl took it in June 2026. - Across the 12 months ending September 2026, A.H. Beard’s share of searches among mattress brands in New Zealand moved from 0.87% to 0.62%, and its estimated monthly branded searches moved from 250 to 150. - Across the 12 months ending September 2026, Winkl’s share of searches among mattress brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 600 to 400. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Winkl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. A.H. Beard did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sleepyhead | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ecosa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sealy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Winkl | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tempur | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sleepmaker | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beautyrest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | A.H. Beard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in New Zealand?": 1. Ecosa, 2. Sleepyhead, 3. Winkl - Asked ChatGPT "What are the best mattress brands in New Zealand?": 1. Sleepyhead, 2. Ecosa, 3. Sealy, 4. Tempur, 5. Winkl, 6. Sleepmaker - Asked ChatGPT "What's the best mattress brand in New Zealand for a good night's sleep?": 1. Sleepyhead, 2. Ecosa, 3. Sealy - Searched Google, AI Overview "mattress for back pain": 1. Tempur - Searched Google, AI Overview "queen mattress nz": named none of the brands we track Not named in any answer: Beautyrest and A.H. Beard. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mattress brands in September 2026? - A.H. Beard’s share of searches among mattress brands in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.62% in September 2026. - Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026. ## Month by month | Month | A.H. Beard estimated searches | A.H. Beard Share of Search | A.H. Beard rank | Winkl estimated searches | Winkl Share of Search | Winkl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 250 | 0.87% | 8 | 600 | 2.1% | 5 | | Nov 2025 | 170 | 0.53% | 8 | 650 | 2% | 5 | | Dec 2025 | 170 | 0.69% | 8 | 430 | 1.8% | 6 | | Jan 2026 | 190 | 0.72% | 8 | 530 | 2% | 6 | | Feb 2026 | 170 | 0.8% | 8 | 380 | 1.8% | 5 | | Mar 2026 | 170 | 0.68% | 8 | 430 | 1.7% | 5 | | Apr 2026 | 2.6K | 9.4% | 2 | 490 | 1.7% | 6 | | May 2026 | 720 | 2.7% | 5 | 430 | 1.6% | 7 | | Jun 2026 | 300 | 1.2% | 7 | 430 | 1.7% | 6 | | Jul 2026 | 220 | 0.85% | 8 | 400 | 1.5% | 6 | | Aug 2026 | 170 | 0.75% | 8 | 430 | 1.9% | 5 | | Sep 2026 | 150 | 0.62% | 8 | 400 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using A.H. Beard’s and Winkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **A.H. Beard**: Measured on the search terms “a h beard”, “ah beard king koil” and “ah beard mattress”, summed into one figure. - **Winkl**: Measured on the search terms “winkl” and “winkl mattress”, summed into one figure. - [A.H. Beard profile](/demand/nz/brands/ah-beard) - [Winkl profile](/demand/nz/brands/winkl) - [All mattress brands in New Zealand](/demand/nz/categories/nz-mattress-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is A.H. Beard or Winkl more popular in search? In September 2026, Winkl had more branded searches than A.H. Beard among mattress brands in New Zealand. Winkl had about 400 branded searches, while A.H. Beard had 150. Winkl made up 1.6% of all mattress brand searches we track, and A.H. Beard accounted for 0.62%. ## Cite this page Brandwave. "A.H. Beard vs Winkl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ah-beard-vs-winkl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ah-beard-vs-winkl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.