---
title: "Agstaff vs XR Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Agstaff or XR Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/agstaff-vs-xr-recruitment"
publisher: "Brandwave"
---

# Agstaff vs XR Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Agstaff or XR Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Agstaff and XR Recruitment
- **Competitive set**: Ashburton recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Agstaff Share of Search**: 22.9%
- **XR Recruitment Share of Search**: 30%

## Which is more popular in search, Agstaff or XR Recruitment?

- In August 2026, XR Recruitment had more branded searches than Agstaff among ashburton recruitment agencies in New Zealand. XR Recruitment was estimated to have 210 branded searches compared to Agstaff’s 160, and held a 30% Share of Search versus Agstaff’s 22.9%.
- The lead changed hands 3 times in the 11 months ending August 2026: XR Recruitment took it in December 2025, Agstaff took it in January 2026, XR Recruitment took it in August 2026.
- Across the 11 months ending August 2026, Agstaff’s estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 37.7% to 22.9%, and its estimated monthly branded searches moved from 290 to 160.
- Across the 11 months ending August 2026, XR Recruitment’s estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 18.2% to 30%, and its estimated monthly branded searches moved from 140 to 210.

## How did search popularity change for New Zealand ashburton recruitment agencies in August 2026?

- In August 2026, XR Recruitment overtook Agstaff to rank 2nd among ashburton recruitment agencies in New Zealand, at 30%.
- In August 2026, Agstaff lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 28.2% to 22.9%.

## Month by month

| Month | Agstaff estimated searches | Agstaff Share of Search | Agstaff rank | XR Recruitment estimated searches | XR Recruitment Share of Search | XR Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 290 | 37.7% | 1 | 140 | 18.2% | 3 |
| Nov 2025 | 290 | 33.3% | 2 | 170 | 19.5% | 3 |
| Dec 2025 | 170 | 25% | 3 | 260 | 38.2% | 1 |
| Jan 2026 | 290 | 35.8% | 1 | 170 | 21% | 3 |
| Feb 2026 | 240 | 32% | 2 | 110 | 14.7% | 3 |
| Mar 2026 | 330 | 32% | 2 | 170 | 16.5% | 3 |
| Apr 2026 | 280 | 28.6% | 2 | 260 | 26.5% | 3 |
| May 2026 | 270 | 33.8% | 2 | 170 | 21.3% | 3 |
| Jun 2026 | 290 | 32.6% | 2 | 210 | 23.6% | 3 |
| Jul 2026 | 240 | 28.2% | 2 | 210 | 24.7% | 3 |
| Aug 2026 | 160 | 22.9% | 3 | 210 | 30% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Agstaff’s and XR Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Agstaff**: Measured on the search terms “agstaff”, “agstaff ashburton”, “agstaff jobs”, “agstaff new zealand”, “agstaff nz” and “agstaff recruitment”, summed into one figure.
- **XR Recruitment**: Measured on the search term “xr recruitment”.

- [Agstaff profile](/demand/nz/brands/agstaff)
- [XR Recruitment profile](/demand/nz/brands/xr-recruitment)
- [All ashburton recruitment agencies in New Zealand](/demand/nz/categories/nz-ashburton-recruitment-agencies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Agstaff or XR Recruitment?

In August 2026, XR Recruitment had more branded searches than Agstaff among ashburton recruitment agencies in New Zealand. XR Recruitment was estimated to have 210 branded searches compared to Agstaff’s 160, and held a 30% Share of Search versus Agstaff’s 22.9%.

## Cite this page

Brandwave. "Agstaff vs XR Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/agstaff-vs-xr-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/agstaff-vs-xr-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.