--- title: "Agricom vs Barenbrug: Which is more popular in New Zealand?" description: "Is Agricom or Barenbrug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasture seed suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/agricom-vs-barenbrug" publisher: "Brandwave" --- # Agricom vs Barenbrug: Which is more popular in New Zealand? Is Agricom or Barenbrug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasture seed suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Agricom and Barenbrug - **Competitive set**: Pasture seed suppliers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Agricom Share of Search**: 2.6% - **Barenbrug Share of Search**: 23.9% ## Is Agricom or Barenbrug more popular in search? - In October 2026, Barenbrug had more branded searches than Agricom among pasture seed suppliers in New Zealand. Barenbrug had about 280 branded searches, while Agricom had 30. Barenbrug made up 23.9% of all pasture seed supplier searches we track, and Agricom accounted for 2.6%. - Barenbrug was ahead of Agricom in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 340 to 280. ## Top pasture seed suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Agricom and Barenbrug were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barenbrug was listed before Agricom in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wrightson Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barenbrug | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Cropmark Seeds | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Agricom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pasture seed suppliers - Asked ChatGPT "Which pasture seed supplier should I buy in New Zealand?": 1. Wrightson Seeds - Asked ChatGPT "What are the best pasture seed suppliers in New Zealand?": 1. Wrightson Seeds, 2. Barenbrug, 3. Agricom, 4. Cropmark Seeds - Asked ChatGPT "What's the best pasture seed supplier in New Zealand for a farm?": 1. Wrightson Seeds, 2. Barenbrug, 3. Cropmark Seeds, 4. Agricom - Searched Google, AI Overview "grass seed nz": named none of the brands we track - Searched Google, AI Overview "pasture seed nz": 1. Wrightson Seeds Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasture seed suppliers in October 2026? - In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%. - In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%. ## How has branded search for Agricom and Barenbrug changed in New Zealand over the last 12 months? | Month | Agricom estimated searches | Agricom Share of Search | Agricom rank | Barenbrug estimated searches | Barenbrug Share of Search | Barenbrug rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 1.7% | 4 | 340 | 28.6% | 2 | | Dec 2025 | 10 | 1.4% | 4 | 260 | 35.6% | 2 | | Jan 2026 | 20 | 2.1% | 4 | 340 | 35.8% | 2 | | Feb 2026 | 70 | 4.8% | 4 | 510 | 34.7% | 2 | | Mar 2026 | 50 | 3.1% | 4 | 520 | 32.7% | 2 | | Apr 2026 | 10 | 1% | 4 | 290 | 29.6% | 2 | | May 2026 | 10 | 1.1% | 4 | 240 | 25.8% | 2 | | Jun 2026 | 10 | 1.1% | 4 | 280 | 30.8% | 2 | | Jul 2026 | 20 | 1.9% | 4 | 320 | 30.8% | 2 | | Aug 2026 | 20 | 1.6% | 4 | 330 | 26.6% | 2 | | Sep 2026 | 20 | 1.6% | 4 | 350 | 28.5% | 2 | | Oct 2026 | 30 | 2.6% | 4 | 280 | 23.9% | 2 | ## How are Agricom’s and Barenbrug’s branded searches counted? Brandwave collects information about searches that people make online using Agricom’s and Barenbrug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Agricom**: Measured on the search term “agricom seed”. - **Barenbrug**: Measured on the search terms “barenbrug”, “barenbrug fescue”, “barenbrug grass”, “barenbrug group”, “barenbrug ryegrass”, “barenbrug ryegrass seed”, “barenbrug seed” and “barenbrug tall fescue”, summed into one figure. - [Agricom profile](/demand/nz/brands/agricom) - [Barenbrug profile](/demand/nz/brands/barenbrug) - [All pasture seed suppliers in New Zealand](/demand/nz/categories/nz-pasture-seed-suppliers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Agricom or Barenbrug more popular in search? In October 2026, Barenbrug had more branded searches than Agricom among pasture seed suppliers in New Zealand. Barenbrug had about 280 branded searches, while Agricom had 30. Barenbrug made up 23.9% of all pasture seed supplier searches we track, and Agricom accounted for 2.6%. ## Cite this page Brandwave. "Agricom vs Barenbrug: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/agricom-vs-barenbrug This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/agricom-vs-barenbrug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.