---
title: "Agoda vs Hotels.com: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Agoda or Hotels.com? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/agoda-vs-hotels-com"
publisher: "Brandwave"
---

# Agoda vs Hotels.com: Which is more popular by branded search in New Zealand?

Which is more popular in search, Agoda or Hotels.com? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Agoda and Hotels.com
- **Competitive set**: Online travel booking sites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Agoda Share of Search**: 4.5%
- **Hotels.com Share of Search**: 0.32%

## Which is more popular in search, Agoda or Hotels.com?

- In August 2026, Agoda had more branded searches than Hotels.com among online travel booking sites in New Zealand. Agoda was estimated to have 18K branded searches compared to Hotels.com’s 1.3K, and held a 4.5% Share of Search versus Hotels.com’s 0.32%.
- Agoda was ahead of Hotels.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 18K.
- Across the 11 months ending August 2026, Hotels.com’s estimated Share of Search among online travel booking sites in New Zealand moved from 0.38% to 0.32%, and its estimated monthly branded searches moved from 1.4K to 1.3K.

## How did search popularity change for New Zealand online travel booking sites in August 2026?

Neither Agoda nor Hotels.com moved beyond provider rounding among online travel booking sites in Aug 2026.

## Month by month

| Month | Agoda estimated searches | Agoda Share of Search | Agoda rank | Hotels.com estimated searches | Hotels.com Share of Search | Hotels.com rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 4.7% | 5 | 1.4K | 0.38% | 8 |
| Nov 2025 | 18K | 4.8% | 5 | 1.3K | 0.35% | 8 |
| Dec 2025 | 18.2K | 5.3% | 5 | 1.4K | 0.42% | 8 |
| Jan 2026 | 22.1K | 4.5% | 5 | 2K | 0.4% | 8 |
| Feb 2026 | 19K | 4.6% | 5 | 1.9K | 0.46% | 8 |
| Mar 2026 | 18.3K | 4.1% | 5 | 1.7K | 0.38% | 8 |
| Apr 2026 | 14.8K | 4.1% | 5 | 1.3K | 0.36% | 8 |
| May 2026 | 15.3K | 3.8% | 5 | 1.4K | 0.36% | 8 |
| Jun 2026 | 18.1K | 4.6% | 5 | 1.2K | 0.3% | 8 |
| Jul 2026 | 19K | 4.8% | 5 | 1.3K | 0.33% | 8 |
| Aug 2026 | 18K | 4.5% | 5 | 1.3K | 0.32% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Agoda’s and Hotels.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Agoda**: Measured on the search terms “Agoda”, “Agoda accommodation”, “Agoda booking”, “Agoda cheap hotels”, “Agoda flight”, “Agoda hotel”, “Agoda hotels”, “Agoda New Zealand”, “Agoda NZ” and “agodacom”, summed into one figure.
- **Hotels.com**: Measured on the search terms “hotels com”, “Hotels.com”, “Hotels.com New Zealand” and “Hotels.com NZ”, summed into one figure.

- [Agoda profile](/demand/nz/brands/agoda)
- [Hotels.com profile](/demand/nz/brands/hotels-com)
- [All online travel booking sites in New Zealand](/demand/nz/categories/nz-online-travel-booking): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Agoda or Hotels.com?

In August 2026, Agoda had more branded searches than Hotels.com among online travel booking sites in New Zealand. Agoda was estimated to have 18K branded searches compared to Hotels.com’s 1.3K, and held a 4.5% Share of Search versus Hotels.com’s 0.32%.

## Cite this page

Brandwave. "Agoda vs Hotels.com: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/agoda-vs-hotels-com

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/agoda-vs-hotels-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.