--- title: "Agoda vs Booking.com: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Agoda or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/agoda-vs-booking-com" publisher: "Brandwave" --- # Agoda vs Booking.com: Which is more popular by branded search in New Zealand? Which is more popular in search, Agoda or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Agoda and Booking.com - **Competitive set**: Online travel booking sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Agoda Share of Search**: 4.5% - **Booking.com Share of Search**: 22.4% ## Which is more popular in search, Agoda or Booking.com? - In August 2026, Booking.com had more branded searches than Agoda among online travel booking sites in New Zealand. Booking.com was estimated to have 90.6K branded searches compared to Agoda’s 18K, and held a 22.4% Share of Search versus Agoda’s 4.5%. - Booking.com was ahead of Agoda in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 18K. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel booking sites in New Zealand moved from 15.2% to 22.4%, and its estimated monthly branded searches moved from 58.2K to 90.6K. ## How did search popularity change for New Zealand online travel booking sites in August 2026? - In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%. ## Month by month | Month | Agoda estimated searches | Agoda Share of Search | Agoda rank | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.7% | 5 | 58.2K | 15.2% | 3 | | Nov 2025 | 18K | 4.8% | 5 | 58.4K | 15.7% | 3 | | Dec 2025 | 18.2K | 5.3% | 5 | 65.4K | 19.1% | 3 | | Jan 2026 | 22.1K | 4.5% | 5 | 86K | 17.4% | 3 | | Feb 2026 | 19K | 4.6% | 5 | 80.3K | 19.6% | 2 | | Mar 2026 | 18.3K | 4.1% | 5 | 80.3K | 17.9% | 3 | | Apr 2026 | 14.8K | 4.1% | 5 | 65.7K | 18% | 3 | | May 2026 | 15.3K | 3.8% | 5 | 74.8K | 18.7% | 3 | | Jun 2026 | 18.1K | 4.6% | 5 | 79.4K | 20% | 2 | | Jul 2026 | 19K | 4.8% | 5 | 80.1K | 20.3% | 2 | | Aug 2026 | 18K | 4.5% | 5 | 90.6K | 22.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Agoda’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Agoda**: Measured on the search terms “Agoda”, “Agoda accommodation”, “Agoda booking”, “Agoda cheap hotels”, “Agoda flight”, “Agoda hotel”, “Agoda hotels”, “Agoda New Zealand”, “Agoda NZ” and “agodacom”, summed into one figure. - **Booking.com**: Measured on the search terms “admin booking com”, “app booking com”, “booking com”, “booking com accommodation”, “booking com admin”, “booking com car rental”, “booking com flights”, “booking com holiday homes”, “booking com hotels”, “booking com near me”, “booking com online”, “booking com rentals”, “booking com tel”, “Booking.com”, “Booking.com hotels”, “Booking.com New Zealand”, “Booking.com NZ”, “bookingcom” and “www booking com”, summed into one figure. - [Agoda profile](/demand/nz/brands/agoda) - [Booking.com profile](/demand/nz/brands/booking-com) - [All online travel booking sites in New Zealand](/demand/nz/categories/nz-online-travel-booking): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Agoda or Booking.com? In August 2026, Booking.com had more branded searches than Agoda among online travel booking sites in New Zealand. Booking.com was estimated to have 90.6K branded searches compared to Agoda’s 18K, and held a 22.4% Share of Search versus Agoda’s 4.5%. ## Cite this page Brandwave. "Agoda vs Booking.com: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/agoda-vs-booking-com This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/agoda-vs-booking-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.