--- title: "AgencyAnalytics vs DashThis: Which is more popular in New Zealand?" description: "Is AgencyAnalytics or DashThis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/agencyanalytics-vs-dashthis" publisher: "Brandwave" --- # AgencyAnalytics vs DashThis: Which is more popular in New Zealand? Is AgencyAnalytics or DashThis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AgencyAnalytics and DashThis - **Competitive set**: Marketing reporting platforms for agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **AgencyAnalytics Share of Search**: 7.9% - **DashThis Share of Search**: 0.93% ## Is AgencyAnalytics or DashThis more popular in search? - In October 2026, AgencyAnalytics had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. AgencyAnalytics had about 170 branded searches, while DashThis had 20. AgencyAnalytics made up 7.9% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. - AgencyAnalytics was ahead of DashThis in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, AgencyAnalytics’ share of searches among marketing reporting platforms for agencies in New Zealand moved from 5.7% to 7.9%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending October 2026, DashThis’ share of searches among marketing reporting platforms for agencies in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches moved from 30 to 20. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both AgencyAnalytics and DashThis showed up in all four answers. AgencyAnalytics was listed before DashThis in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph - Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo - Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026? - In October 2026, AgencyAnalytics gained share of searches among marketing reporting platforms for agencies in New Zealand, from 6.7% to 7.9%. - In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%. ## How has branded search for AgencyAnalytics and DashThis changed in New Zealand over the last 12 months? | Month | AgencyAnalytics estimated searches | AgencyAnalytics Share of Search | AgencyAnalytics rank | DashThis estimated searches | DashThis Share of Search | DashThis rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 170 | 5.7% | 2 | 30 | 1% | 5 | | Dec 2025 | 110 | 5.4% | 2 | 20 | 0.99% | 5 | | Jan 2026 | 170 | 7% | 2 | 40 | 1.7% | 5 | | Feb 2026 | 140 | 5.9% | 2 | 20 | 0.84% | 5 | | Mar 2026 | 170 | 5.6% | 2 | 30 | 0.98% | 5 | | Apr 2026 | 210 | 6.9% | 2 | 40 | 1.3% | 5 | | May 2026 | 170 | 5.7% | 2 | 30 | 1% | 5 | | Jun 2026 | 170 | 5.6% | 2 | 30 | 1% | 5 | | Jul 2026 | 110 | 4.8% | 2 | 30 | 1.3% | 5 | | Aug 2026 | 140 | 6.5% | 2 | 30 | 1.4% | 5 | | Sep 2026 | 140 | 6.7% | 2 | 30 | 1.4% | 5 | | Oct 2026 | 170 | 7.9% | 2 | 20 | 0.93% | 5 | ## How are AgencyAnalytics’ and DashThis’ branded searches counted? Brandwave collects information about searches that people make online using AgencyAnalytics’ and DashThis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AgencyAnalytics**: Measured on the search term “agencyanalytics”. - **DashThis**: Measured on the search term “dashthis”. - [AgencyAnalytics profile](/demand/nz/brands/agencyanalytics) - [DashThis profile](/demand/nz/brands/dashthis) - [All marketing reporting platforms for agencies in New Zealand](/demand/nz/categories/nz-agency-reporting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AgencyAnalytics or DashThis more popular in search? In October 2026, AgencyAnalytics had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. AgencyAnalytics had about 170 branded searches, while DashThis had 20. AgencyAnalytics made up 7.9% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. ## Cite this page Brandwave. "AgencyAnalytics vs DashThis: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/agencyanalytics-vs-dashthis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/agencyanalytics-vs-dashthis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.