--- title: "Afterpay vs Laybuy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Afterpay or Laybuy? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later in New Zealand set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/afterpay-vs-laybuy" publisher: "Brandwave" --- # Afterpay vs Laybuy: Which is more popular by branded search in New Zealand? Which is more popular in search, Afterpay or Laybuy? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later in New Zealand set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Afterpay and Laybuy - **Competitive set**: Buy now pay later in New Zealand - **Market**: New Zealand - **Month measured**: Aug 2026 - **Afterpay Share of Search**: 60.3% - **Laybuy Share of Search**: 2% ## Which is more popular in search, Afterpay or Laybuy? - In August 2026, Afterpay had more branded searches than Laybuy among buy now pay later in new zealand in New Zealand. Afterpay was estimated to have 84.8K branded searches compared to Laybuy’s 2.9K, and held a 60.3% Share of Search versus Laybuy’s 2%. - Afterpay was ahead of Laybuy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 62.4% to 60.3%, and its estimated monthly branded searches moved from 108K to 84.8K. - Across the 11 months ending August 2026, Laybuy’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches held steady at 2.9K. ## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026? - In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%. ## Month by month | Month | Afterpay estimated searches | Afterpay Share of Search | Afterpay rank | Laybuy estimated searches | Laybuy Share of Search | Laybuy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 108K | 62.4% | 1 | 2.9K | 1.7% | 4 | | Nov 2025 | 105K | 61.9% | 1 | 2.8K | 1.7% | 4 | | Dec 2025 | 88.9K | 58.5% | 1 | 2.6K | 1.7% | 4 | | Jan 2026 | 86.2K | 57.6% | 1 | 2.5K | 1.7% | 4 | | Feb 2026 | 72.3K | 54.6% | 1 | 2.4K | 1.8% | 4 | | Mar 2026 | 87K | 58.4% | 1 | 2.8K | 1.9% | 4 | | Apr 2026 | 71.8K | 54.4% | 1 | 2.8K | 2.1% | 4 | | May 2026 | 71.3K | 54.2% | 1 | 2.5K | 1.9% | 4 | | Jun 2026 | 71.1K | 54% | 1 | 2.5K | 1.9% | 4 | | Jul 2026 | 71.3K | 53% | 1 | 2.8K | 2.1% | 4 | | Aug 2026 | 84.8K | 60.3% | 1 | 2.9K | 2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Afterpay’s and Laybuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Afterpay**: Measured on the search terms “afterpay”, “afterpay app”, “afterpay card”, “afterpay com”, “afterpay in store”, “afterpay new zealand”, “afterpay nz”, “afterpay nz stores”, “afterpay online”, “afterpay online shopping”, “afterpay online stores”, “afterpay plus”, “afterpay shopping”, “afterpay shops”, “afterpay sites”, “afterpay stores”, “afterpay stores nz”, “afterpay websites”, “shop afterpay” and “www afterpay”, summed into one figure. - **Laybuy**: Measured on the search terms “laybuy”, “laybuy app”, “laybuy by klarna”, “laybuy klarna”, “laybuy nz”, “laybuy shops” and “laybuy stores nz”, summed into one figure. - [Afterpay profile](/demand/nz/brands/afterpay) - [Laybuy profile](/demand/nz/brands/laybuy) - [All buy now pay later in new zealand in New Zealand](/demand/nz/categories/nz-buy-now-pay-later): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Afterpay or Laybuy? In August 2026, Afterpay had more branded searches than Laybuy among buy now pay later in new zealand in New Zealand. Afterpay was estimated to have 84.8K branded searches compared to Laybuy’s 2.9K, and held a 60.3% Share of Search versus Laybuy’s 2%. ## Cite this page Brandwave. "Afterpay vs Laybuy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/afterpay-vs-laybuy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/afterpay-vs-laybuy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.