--- title: "AFL vs Super Rugby Pacific: Which is searched more in New Zealand?" description: "Is AFL or Super Rugby Pacific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/afl-vs-super-rugby-pacific" publisher: "Brandwave" --- # AFL vs Super Rugby Pacific: Which is searched more in New Zealand? Is AFL or Super Rugby Pacific more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AFL and Super Rugby Pacific - **Competitive set**: Sports leagues - **Market**: New Zealand - **Month measured**: Sep 2026 - **AFL Share of Search**: 4.7% - **Super Rugby Pacific Share of Search**: 0.34% ## Is AFL or Super Rugby Pacific more popular in search? - In September 2026, AFL had more branded searches than Super Rugby Pacific among sports leagues in New Zealand. AFL had about 175,000 branded searches, while Super Rugby Pacific had 12,400. AFL made up 4.7% of all sports league searches we track, and Super Rugby Pacific accounted for 0.34%. - The lead changed hands 2 times in the 12 months ending September 2026: Super Rugby Pacific took it in December 2025, AFL took it in July 2026. - Across the 12 months ending September 2026, AFL’s share of searches among sports leagues in New Zealand moved from 0.52% to 4.7%, and its estimated monthly branded searches moved from 13K to 175K. - Across the 12 months ending September 2026, Super Rugby Pacific’s share of searches among sports leagues in New Zealand held steady at 0.34%, and its estimated monthly branded searches moved from 8.4K to 12.4K. ## Top sports leagues in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Super Rugby Pacific was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AFL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Super Rugby Pacific | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | NRL | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NFL | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Premier League | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | A-League | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | NBA | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Super Smash | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | AFL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports leagues - Asked ChatGPT "Which sports league should I go to in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. Super Smash, 4. A-League - Asked ChatGPT "What are the best sports leagues in New Zealand?": 1. Super Rugby Pacific, 2. NRL, 3. A-League, 4. Super Smash - Asked ChatGPT "What's the best sports league in New Zealand for live sport?": 1. Super Rugby Pacific, 2. NRL, 3. A-League - Searched Google, AI Overview "best sports league": 1. Premier League, 2. NFL, 3. NBA - Searched Google, AI Overview "pro sports leagues": 1. NFL, 2. NBA, 3. Premier League Not named in any answer: AFL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports leagues in September 2026? - In September 2026, NFL overtook A-League and AFL to rank 3rd among sports leagues in New Zealand, with 11.3% of the searches. - In September 2026, AFL gained share of searches among sports leagues in New Zealand, from 2.9% to 4.7%. - Estimated monthly branded searches for Super Rugby Pacific in New Zealand rose 47.5% over 12 measured months, from 8.4K to 12.4K in September 2026. ## Month by month | Month | AFL estimated searches | AFL Share of Search | AFL rank | Super Rugby Pacific estimated searches | Super Rugby Pacific Share of Search | Super Rugby Pacific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13K | 0.52% | 6 | 8.4K | 0.34% | 7 | | Nov 2025 | 7.8K | 0.27% | 6 | 7K | 0.25% | 7 | | Dec 2025 | 3.9K | 0.13% | 8 | 5.7K | 0.19% | 7 | | Jan 2026 | 4.8K | 0.15% | 8 | 18.7K | 0.59% | 7 | | Feb 2026 | 8.3K | 0.27% | 7 | 558K | 18.2% | 3 | | Mar 2026 | 70.8K | 1.5% | 6 | 833K | 18.1% | 3 | | Apr 2026 | 106K | 1.7% | 6 | 1M | 16.5% | 3 | | May 2026 | 104K | 1.5% | 6 | 1M | 14.5% | 4 | | Jun 2026 | 71.4K | 2% | 4 | 557K | 15.6% | 3 | | Jul 2026 | 86.7K | 4.1% | 3 | 19.4K | 0.92% | 6 | | Aug 2026 | 107K | 2.9% | 4 | 12.4K | 0.33% | 7 | | Sep 2026 | 175K | 4.7% | 5 | 12.4K | 0.34% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using AFL’s and Super Rugby Pacific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AFL**: Measured on the search terms “afl”, “afl collingwood”, “afl draw”, “afl fixture”, “afl grand”, “afl ladder”, “afl live”, “afl live scores”, “afl match”, “afl results”, “afl results today”, “afl scores”, “afl teams” and “afl w”, summed into one figure. - **Super Rugby Pacific**: Measured on the search terms “super rugby” and “super rugby pacific”, summed into one figure. - [AFL profile](/demand/nz/brands/afl) - [Super Rugby Pacific profile](/demand/nz/brands/super-rugby-pacific) - [All sports leagues in New Zealand](/demand/nz/categories/nz-sports-leagues): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AFL or Super Rugby Pacific more popular in search? In September 2026, AFL had more branded searches than Super Rugby Pacific among sports leagues in New Zealand. AFL had about 175,000 branded searches, while Super Rugby Pacific had 12,400. AFL made up 4.7% of all sports league searches we track, and Super Rugby Pacific accounted for 0.34%. ## Cite this page Brandwave. "AFL vs Super Rugby Pacific: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/afl-vs-super-rugby-pacific This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/afl-vs-super-rugby-pacific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.