--- title: "AFL vs NFL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AFL or NFL? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/afl-vs-nfl" publisher: "Brandwave" --- # AFL vs NFL: Which is more popular by branded search in New Zealand? Which is more popular in search, AFL or NFL? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AFL and NFL - **Competitive set**: Sports leagues - **Market**: New Zealand - **Month measured**: Aug 2026 - **AFL Share of Search**: 2.9% - **NFL Share of Search**: 2.1% ## Which is more popular in search, AFL or NFL? - In August 2026, AFL had more branded searches than NFL among sports leagues in New Zealand. AFL was estimated to have 108K branded searches compared to NFL’s 77.9K, and held a 2.9% Share of Search versus NFL’s 2.1%. - The lead changed hands once in the 11 months ending August 2026: AFL took it in March 2026. - Across the 11 months ending August 2026, AFL’s estimated Share of Search among sports leagues in New Zealand moved from 0.52% to 2.9%, and its estimated monthly branded searches moved from 13.3K to 108K. - Across the 11 months ending August 2026, NFL’s estimated Share of Search among sports leagues in New Zealand moved from 16.8% to 2.1%, and its estimated monthly branded searches moved from 435K to 77.9K. ## How did search popularity change for New Zealand sports leagues in August 2026? - In August 2026, Premier League overtook AFL to rank 2nd among sports leagues in New Zealand, at 11.5%. - In August 2026, A-League overtook AFL to rank 3rd among sports leagues in New Zealand, at 5.7%. - In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%. - In August 2026, AFL lost estimated Share of Search among sports leagues in New Zealand, from 4.2% to 2.9%. ## Month by month | Month | AFL estimated searches | AFL Share of Search | AFL rank | NFL estimated searches | NFL Share of Search | NFL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.3K | 0.52% | 6 | 435K | 16.8% | 3 | | Nov 2025 | 8K | 0.27% | 6 | 441K | 14.9% | 4 | | Dec 2025 | 4K | 0.13% | 6 | 444K | 14.3% | 4 | | Jan 2026 | 4.9K | 0.16% | 6 | 531K | 16.9% | 4 | | Feb 2026 | 8.5K | 0.32% | 6 | 91.3K | 3.4% | 5 | | Mar 2026 | 71.8K | 1.8% | 5 | 24.4K | 0.61% | 6 | | Apr 2026 | 107K | 2% | 5 | 48K | 0.91% | 6 | | May 2026 | 105K | 1.7% | 5 | 17.2K | 0.28% | 6 | | Jun 2026 | 72.3K | 2.4% | 3 | 17.1K | 0.57% | 6 | | Jul 2026 | 87.8K | 4.2% | 3 | 15.2K | 0.72% | 6 | | Aug 2026 | 108K | 2.9% | 4 | 77.9K | 2.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AFL’s and NFL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AFL**: Measured on the search terms “afl”, “afl collingwood”, “afl com au”, “afl draw”, “afl fixture”, “afl grand”, “afl ladder”, “afl live”, “afl live scores”, “afl match”, “afl near me”, “afl new zealand”, “afl nz”, “afl online”, “afl results”, “afl results today”, “afl scores”, “afl teams” and “afl w”, summed into one figure. - **NFL**: Measured on the search terms “cowboys nfl”, “espn nfl draft”, “nfl”, “nfl com”, “nfl denver broncos”, “nfl draft”, “nfl draw”, “nfl fantasy”, “nfl fixtures”, “nfl games”, “nfl games today”, “nfl jerseys”, “nfl ladder”, “nfl live”, “nfl near me”, “nfl nz”, “nfl online”, “nfl players”, “nfl preseason”, “nfl pro bowl”, “nfl scores”, “nfl super bowl”, “nfl teams”, “nfl tickets”, “nfl today”, “nfl vikings” and “r nfl”, summed into one figure. - [AFL profile](/demand/nz/brands/afl) - [NFL profile](/demand/nz/brands/nfl) - [All sports leagues in New Zealand](/demand/nz/categories/nz-sports-leagues): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AFL or NFL? In August 2026, AFL had more branded searches than NFL among sports leagues in New Zealand. AFL was estimated to have 108K branded searches compared to NFL’s 77.9K, and held a 2.9% Share of Search versus NFL’s 2.1%. ## Cite this page Brandwave. "AFL vs NFL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/afl-vs-nfl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/afl-vs-nfl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.