--- title: "Affinity Funerals vs Southern Lakes Funerals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Affinity Funerals or Southern Lakes Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/affinity-funerals-vs-southern-lakes-funerals" publisher: "Brandwave" --- # Affinity Funerals vs Southern Lakes Funerals: Which is more popular by branded search in New Zealand? Which is more popular in search, Affinity Funerals or Southern Lakes Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Affinity Funerals and Southern Lakes Funerals - **Competitive set**: Queenstown funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Affinity Funerals Share of Search**: 42.9% - **Southern Lakes Funerals Share of Search**: 57.1% ## Which is more popular in search, Affinity Funerals or Southern Lakes Funerals? - In August 2026, Southern Lakes Funerals had more branded searches than Affinity Funerals among queenstown funeral directors in New Zealand. Southern Lakes Funerals was estimated to have 40 branded searches compared to Affinity Funerals’ 30, and held a 57.1% Share of Search versus Affinity Funerals’ 42.9%. - The lead changed hands 4 times in the 11 months ending August 2026: Affinity Funerals took it in November 2025, Southern Lakes Funerals took it in January 2026, Affinity Funerals took it in May 2026, Southern Lakes Funerals took it in August 2026. - Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand moved from 22.2% to 42.9%, and its estimated monthly branded searches moved from 20 to 30. - Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand moved from 77.8% to 57.1%, and its estimated monthly branded searches moved from 70 to 40. ## How did search popularity change for New Zealand queenstown funeral directors in August 2026? - In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%. - In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%. ## Month by month | Month | Affinity Funerals estimated searches | Affinity Funerals Share of Search | Affinity Funerals rank | Southern Lakes Funerals estimated searches | Southern Lakes Funerals Share of Search | Southern Lakes Funerals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 22.2% | 2 | 70 | 77.8% | 1 | | Nov 2025 | 40 | 66.7% | 1 | 20 | 33.3% | 2 | | Dec 2025 | 30 | 50% | 1 | 30 | 50% | 2 | | Jan 2026 | 10 | 20% | 2 | 40 | 80% | 1 | | Feb 2026 | 20 | 40% | 2 | 30 | 60% | 1 | | Mar 2026 | 20 | 40% | 2 | 30 | 60% | 1 | | Apr 2026 | 20 | 22.2% | 2 | 70 | 77.8% | 1 | | May 2026 | 70 | 63.6% | 1 | 40 | 36.4% | 2 | | Jun 2026 | 50 | 50% | 1 | 50 | 50% | 2 | | Jul 2026 | 50 | 55.6% | 1 | 40 | 44.4% | 2 | | Aug 2026 | 30 | 42.9% | 2 | 40 | 57.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Affinity Funerals’ and Southern Lakes Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Affinity Funerals**: Measured on the search terms “affinity funerals” and “affinity funerals nz”, summed into one figure. - **Southern Lakes Funerals**: Measured on the search term “southern lakes funerals”. - [Affinity Funerals profile](/demand/nz/brands/affinity-funerals) - [Southern Lakes Funerals profile](/demand/nz/brands/southern-lakes-funerals) - [All queenstown funeral directors in New Zealand](/demand/nz/locations/queenstown/funeral-directors): The set both shares are measured inside, 2 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Affinity Funerals or Southern Lakes Funerals? In August 2026, Southern Lakes Funerals had more branded searches than Affinity Funerals among queenstown funeral directors in New Zealand. Southern Lakes Funerals was estimated to have 40 branded searches compared to Affinity Funerals’ 30, and held a 57.1% Share of Search versus Affinity Funerals’ 42.9%. ## Cite this page Brandwave. "Affinity Funerals vs Southern Lakes Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/affinity-funerals-vs-southern-lakes-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/affinity-funerals-vs-southern-lakes-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.