--- title: "Aesop vs Only Good: Which is searched more in New Zealand?" description: "Is Aesop or Only Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-only-good" publisher: "Brandwave" --- # Aesop vs Only Good: Which is searched more in New Zealand? Is Aesop or Only Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Only Good - **Competitive set**: Hand soap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aesop Share of Search**: 31.4% - **Only Good Share of Search**: 0.51% ## Is Aesop or Only Good more popular in search? - In September 2026, Aesop had more branded searches than Only Good among hand soap brands in New Zealand. Aesop had about 8,580 branded searches, while Only Good had 140. Aesop made up 31.4% of all hand soap brand searches we track, and Only Good accounted for 0.51%. - Aesop was ahead of Only Good in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among hand soap brands in New Zealand moved from 32.1% to 31.4%, and its estimated monthly branded searches moved from 8.3K to 8.6K. - Across the 12 months ending September 2026, Only Good’s share of searches among hand soap brands in New Zealand moved from 0.66% to 0.51%, and its estimated monthly branded searches moved from 170 to 140. ## Top hand soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Only Good was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aesop was listed before Only Good in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Essano | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Aesop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Only Good | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand soap brands - Asked ChatGPT "Which hand soap brand should I buy in New Zealand?": 1. ecostore, 2. Essano - Asked ChatGPT "What are the best hand soap brands in New Zealand?": 1. ecostore, 2. Aesop, 3. Only Good, 4. Essano - Asked ChatGPT "What's the best hand soap brand in New Zealand for everyday washing?": 1. ecostore, 2. Essano, 3. Aesop - Searched Google, AI Overview "hand soap nz": 1. ecostore, 2. Only Good - Searched Google, AI Overview "luxury hand soap": 1. Aesop Not named in any answer: Jo Malone, Diptyque, L'Occitane and Dove. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand soap brands in September 2026? - In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%. - Estimated monthly branded searches for Only Good in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Only Good estimated searches | Only Good Share of Search | Only Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 32.1% | 1 | 170 | 0.66% | 8 | | Nov 2025 | 20.9K | 46.8% | 1 | 170 | 0.38% | 8 | | Dec 2025 | 12.8K | 32.2% | 1 | 110 | 0.28% | 8 | | Jan 2026 | 7.1K | 29.9% | 1 | 140 | 0.59% | 8 | | Feb 2026 | 6.9K | 33.2% | 1 | 140 | 0.67% | 8 | | Mar 2026 | 8.2K | 34.4% | 1 | 110 | 0.46% | 8 | | Apr 2026 | 6.9K | 29.8% | 1 | 110 | 0.48% | 8 | | May 2026 | 8.4K | 30.9% | 1 | 140 | 0.51% | 8 | | Jun 2026 | 8.6K | 33.5% | 1 | 140 | 0.55% | 8 | | Jul 2026 | 8.6K | 33.6% | 1 | 140 | 0.55% | 8 | | Aug 2026 | 8.7K | 32.3% | 1 | 140 | 0.52% | 8 | | Sep 2026 | 8.6K | 31.4% | 1 | 140 | 0.51% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Only Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body wash”, “aesop deo”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Only Good**: Measured on the search term “only good”. - [Aesop profile](/demand/nz/brands/aesop) - [Only Good profile](/demand/nz/brands/only-good) - [All hand soap brands in New Zealand](/demand/nz/categories/nz-hand-soap-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Only Good more popular in search? In September 2026, Aesop had more branded searches than Only Good among hand soap brands in New Zealand. Aesop had about 8,580 branded searches, while Only Good had 140. Aesop made up 31.4% of all hand soap brand searches we track, and Only Good accounted for 0.51%. ## Cite this page Brandwave. "Aesop vs Only Good: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-only-good This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-only-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.