--- title: "Aesop vs Lush: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aesop or Lush? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-lush" publisher: "Brandwave" --- # Aesop vs Lush: Which is more popular by branded search in New Zealand? Which is more popular in search, Aesop or Lush? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Lush - **Competitive set**: Bath, body and cosmetics stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aesop Share of Search**: 19.7% - **Lush Share of Search**: 34.3% ## Which is more popular in search, Aesop or Lush? - In August 2026, Lush had more branded searches than Aesop among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to Aesop’s 11.6K, and held a 34.3% Share of Search versus Aesop’s 19.7%. - Lush was ahead of Aesop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 16.8% to 19.7%, and its estimated monthly branded searches moved from 10.4K to 11.6K. - Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 40.3% to 34.3%, and its estimated monthly branded searches moved from 25.1K to 20.2K. ## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026? - In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%. - In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Lush estimated searches | Lush Share of Search | Lush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 16.8% | 3 | 25.1K | 40.3% | 1 | | Nov 2025 | 25.2K | 20.4% | 3 | 36.6K | 29.7% | 1 | | Dec 2025 | 17.3K | 13.8% | 4 | 54.2K | 43.3% | 1 | | Jan 2026 | 9.6K | 17.1% | 4 | 21.8K | 39% | 1 | | Feb 2026 | 9.1K | 19.9% | 2 | 17.1K | 37.4% | 1 | | Mar 2026 | 10.7K | 21.3% | 2 | 17.4K | 34.7% | 1 | | Apr 2026 | 9K | 18.5% | 3 | 16.7K | 34.3% | 1 | | May 2026 | 11.5K | 20.6% | 3 | 18K | 32.3% | 1 | | Jun 2026 | 11.5K | 19.7% | 3 | 21.6K | 36.8% | 1 | | Jul 2026 | 11.6K | 16.1% | 3 | 21.6K | 30.1% | 2 | | Aug 2026 | 11.6K | 19.7% | 3 | 20.2K | 34.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Lush**: Measured on the search terms “lush”, “lush bath bombs”, “lush beauty”, “lush body care”, “lush com”, “lush cosmetics”, “lush gift sets”, “lush hand cream”, “lush let the good times roll”, “lush near me”, “lush nz”, “lush online”, “lush perfume”, “lush shop” and “lush super milk”, summed into one figure. - [Aesop profile](/demand/nz/brands/aesop) - [Lush profile](/demand/nz/brands/lush) - [All bath, body and cosmetics stores in New Zealand](/demand/nz/categories/nz-bath-and-body-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aesop or Lush? In August 2026, Lush had more branded searches than Aesop among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to Aesop’s 11.6K, and held a 34.3% Share of Search versus Aesop’s 19.7%. ## Cite this page Brandwave. "Aesop vs Lush: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-lush This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-lush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.