--- title: "Aesop vs L'Occitane: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aesop or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-loccitane" publisher: "Brandwave" --- # Aesop vs L'Occitane: Which is more popular by branded search in New Zealand? Which is more popular in search, Aesop or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and L'Occitane - **Competitive set**: Bath, body and cosmetics stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aesop Share of Search**: 19.7% - **L'Occitane Share of Search**: 17.3% ## Which is more popular in search, Aesop or L'Occitane? - In August 2026, Aesop had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Aesop was estimated to have 11.6K branded searches compared to L'Occitane’s 10.2K, and held a 19.7% Share of Search versus L'Occitane’s 17.3%. - The lead changed hands 2 times in the 11 months ending August 2026: L'Occitane took it in December 2025, Aesop took it in February 2026. - Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 16.8% to 19.7%, and its estimated monthly branded searches moved from 10.4K to 11.6K. - Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 15.8% to 17.3%, and its estimated monthly branded searches moved from 9.8K to 10.2K. ## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026? - In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%. - In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 16.8% | 3 | 9.8K | 15.8% | 4 | | Nov 2025 | 25.2K | 20.4% | 3 | 17K | 13.8% | 4 | | Dec 2025 | 17.3K | 13.8% | 4 | 20.6K | 16.5% | 3 | | Jan 2026 | 9.6K | 17.1% | 4 | 9.7K | 17.3% | 3 | | Feb 2026 | 9.1K | 19.9% | 2 | 7.2K | 15.8% | 4 | | Mar 2026 | 10.7K | 21.3% | 2 | 8.7K | 17.4% | 4 | | Apr 2026 | 9K | 18.5% | 3 | 8.7K | 18% | 4 | | May 2026 | 11.5K | 20.6% | 3 | 10.5K | 18.8% | 4 | | Jun 2026 | 11.5K | 19.7% | 3 | 10.6K | 18% | 4 | | Jul 2026 | 11.6K | 16.1% | 3 | 10.2K | 14.2% | 4 | | Aug 2026 | 11.6K | 19.7% | 3 | 10.2K | 17.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **L'Occitane**: Measured on the search terms “almond shower oil l occitane”, “almond supple skin oil l occitane”, “balm l occitane”, “body oil l occitane”, “l occitane”, “l occitane almond oil”, “l occitane bath bombs”, “l occitane body care”, “l occitane en provenc”, “l occitane gift sets”, “l occitane hand cream”, “l occitane near me”, “l occitane oil”, “l occitane oil shower”, “loccitane”, “loccitane bath bombs”, “loccitane body care”, “loccitane gift sets”, “loccitane hand cream”, “loccitane handcream”, “loccitane near me”, “loccitane new zealand”, “loccitane nz” and “loccitane online”, summed into one figure. - [Aesop profile](/demand/nz/brands/aesop) - [L'Occitane profile](/demand/nz/brands/loccitane) - [All bath, body and cosmetics stores in New Zealand](/demand/nz/categories/nz-bath-and-body-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aesop or L'Occitane? In August 2026, Aesop had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Aesop was estimated to have 11.6K branded searches compared to L'Occitane’s 10.2K, and held a 19.7% Share of Search versus L'Occitane’s 17.3%. ## Cite this page Brandwave. "Aesop vs L'Occitane: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-loccitane This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.