--- title: "Aesop vs Jo Malone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aesop or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-jo-malone" publisher: "Brandwave" --- # Aesop vs Jo Malone: Which is more popular by branded search in New Zealand? Which is more popular in search, Aesop or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Jo Malone - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aesop Share of Search**: 28.1% - **Jo Malone Share of Search**: 17.3% ## Which is more popular in search, Aesop or Jo Malone? - In August 2026, Aesop had more branded searches than Jo Malone among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Jo Malone’s 7.1K, and held a 28.1% Share of Search versus Jo Malone’s 17.3%. - Aesop was ahead of Jo Malone in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 26.7% to 28.1%, and its estimated monthly branded searches moved from 10.4K to 11.6K. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 17.5% to 17.3%, and its estimated monthly branded searches moved from 6.8K to 7.1K. ## How did search popularity change for New Zealand candle and home fragrance brands in August 2026? - In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%. - In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 26.7% | 2 | 6.8K | 17.5% | 3 | | Nov 2025 | 25.2K | 29.3% | 2 | 9.8K | 11.4% | 4 | | Dec 2025 | 17.3K | 24.1% | 2 | 11.8K | 16.4% | 3 | | Jan 2026 | 9.6K | 28.2% | 2 | 5.8K | 17% | 3 | | Feb 2026 | 9.1K | 31.1% | 1 | 5.5K | 18.7% | 3 | | Mar 2026 | 10.7K | 31.3% | 1 | 6.5K | 19.1% | 3 | | Apr 2026 | 9K | 26.5% | 2 | 6.4K | 19% | 3 | | May 2026 | 11.5K | 29.4% | 2 | 7K | 18% | 3 | | Jun 2026 | 11.5K | 29.5% | 2 | 6.3K | 16.1% | 3 | | Jul 2026 | 11.6K | 21.9% | 2 | 7.5K | 14.2% | 3 | | Aug 2026 | 11.6K | 28.1% | 2 | 7.1K | 17.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Jo Malone**: Measured on the search terms “english pear freesia jo malone”, “jo malone candle”, “jo malone cologne”, “jo malone diffuser”, “jo malone eau de parfum”, “jo malone london”, “jo malone london cologne”, “jo malone near me”, “jo malone nz”, “jo malone online”, “jo malone peony & blush suede”, “jo malone scents”, “jo malone wood sage and sea salt”, “jomalone”, “jomalone co nz”, “jomalone cologne”, “jomalone diffuser”, “jomalone fragrance” and “jomalone nz”, summed into one figure. - [Aesop profile](/demand/nz/brands/aesop) - [Jo Malone profile](/demand/nz/brands/jo-malone) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aesop or Jo Malone? In August 2026, Aesop had more branded searches than Jo Malone among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Jo Malone’s 7.1K, and held a 28.1% Share of Search versus Jo Malone’s 17.3%. ## Cite this page Brandwave. "Aesop vs Jo Malone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.