--- title: "Aesop vs Glasshouse Fragrances: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aesop or Glasshouse Fragrances? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-glasshouse-fragrances" publisher: "Brandwave" --- # Aesop vs Glasshouse Fragrances: Which is more popular by branded search in New Zealand? Which is more popular in search, Aesop or Glasshouse Fragrances? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Glasshouse Fragrances - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aesop Share of Search**: 28.1% - **Glasshouse Fragrances Share of Search**: 9% ## Which is more popular in search, Aesop or Glasshouse Fragrances? - In August 2026, Aesop had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 28.1% Share of Search versus Glasshouse Fragrances’ 9%. - Aesop was ahead of Glasshouse Fragrances in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 26.7% to 28.1%, and its estimated monthly branded searches moved from 10.4K to 11.6K. - Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand moved from 13.6% to 9%, and its estimated monthly branded searches moved from 5.3K to 3.7K. ## How did search popularity change for New Zealand candle and home fragrance brands in August 2026? - In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%. - In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Glasshouse Fragrances estimated searches | Glasshouse Fragrances Share of Search | Glasshouse Fragrances rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 26.7% | 2 | 5.3K | 13.6% | 4 | | Nov 2025 | 25.2K | 29.3% | 2 | 10.6K | 12.3% | 3 | | Dec 2025 | 17.3K | 24.1% | 2 | 11.4K | 15.9% | 4 | | Jan 2026 | 9.6K | 28.2% | 2 | 3.8K | 11.1% | 5 | | Feb 2026 | 9.1K | 31.1% | 1 | 2.6K | 8.9% | 5 | | Mar 2026 | 10.7K | 31.3% | 1 | 2.7K | 7.8% | 5 | | Apr 2026 | 9K | 26.5% | 2 | 3.1K | 9.3% | 5 | | May 2026 | 11.5K | 29.4% | 2 | 3.5K | 9% | 5 | | Jun 2026 | 11.5K | 29.5% | 2 | 4.3K | 11% | 5 | | Jul 2026 | 11.6K | 21.9% | 2 | 3.6K | 6.8% | 5 | | Aug 2026 | 11.6K | 28.1% | 2 | 3.7K | 9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Glasshouse Fragrances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Glasshouse Fragrances**: Measured on the search terms “glasshouse candles”, “glasshouse candles caramel”, “glasshouse candles sale”, “glasshouse candles vanilla caramel”, “glasshouse fragrances”, “glasshouse fragrances candle”, “glasshouse fragrances diffuser”, “glasshouse fragrances near me”, “glasshouse fragrances nz”, “glasshouse fragrances online”, “glasshousefragrances”, “glasshousefragrances com” and “peter alexander glasshouse candles”, summed into one figure. - [Aesop profile](/demand/nz/brands/aesop) - [Glasshouse Fragrances profile](/demand/nz/brands/glasshouse-fragrances) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aesop or Glasshouse Fragrances? In August 2026, Aesop had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Aesop was estimated to have 11.6K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 28.1% Share of Search versus Glasshouse Fragrances’ 9%. ## Cite this page Brandwave. "Aesop vs Glasshouse Fragrances: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-glasshouse-fragrances This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-glasshouse-fragrances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.