--- title: "Aesop vs Farmers: Which is searched more in New Zealand?" description: "Is Aesop or Farmers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-farmers" publisher: "Brandwave" --- # Aesop vs Farmers: Which is searched more in New Zealand? Is Aesop or Farmers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Farmers - **Competitive set**: Bath, body and cosmetics stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Aesop Share of Search**: 7.1% - **Farmers Share of Search**: 0.51% ## Is Aesop or Farmers more popular in search? - In September 2026, Aesop had more branded searches than Farmers among bath, body and cosmetics stores in New Zealand. Aesop had about 8,220 branded searches, while Farmers had 590. Aesop made up 7.1% of all bath, body and cosmetics store searches we track, and Farmers accounted for 0.51%. - Aesop was ahead of Farmers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aesop’s share of searches among bath, body and cosmetics stores in New Zealand moved from 6.6% to 7.1%, and its estimated monthly branded searches moved from 8.1K to 8.2K. - Across the 12 months ending September 2026, Farmers’ share of searches among bath, body and cosmetics stores in New Zealand moved from 0.48% to 0.51%, and its estimated monthly branded searches held steady at 590. ## Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Farmers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aesop did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lush | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | MECCA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Body Shop | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Farmers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | L'Occitane | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Aesop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ecoya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath, body and cosmetics stores - Asked ChatGPT "Which bath body and cosmetics store should I shop at in New Zealand?": 1. Lush, 2. MECCA, 3. Farmers, 4. The Body Shop - Asked ChatGPT "What are the best bath body and cosmetics stores in New Zealand?": 1. MECCA, 2. Lush, 3. Farmers, 4. The Body Shop - Asked ChatGPT "What's the best bath body and cosmetics store in New Zealand for gifts and treats?": 1. Lush, 2. MECCA, 3. The Body Shop, 4. L'Occitane - Searched Google, AI Overview "best cosmetics stores": 1. MECCA Not named in any answer: Aesop and Ecoya. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026? Neither Aesop nor Farmers moved beyond provider rounding among bath, body and cosmetics stores in Sep 2026. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Farmers estimated searches | Farmers Share of Search | Farmers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 6.6% | 3 | 590 | 0.48% | 7 | | Nov 2025 | 20.6K | 10.4% | 3 | 720 | 0.36% | 7 | | Dec 2025 | 12.4K | 5.5% | 4 | 590 | 0.26% | 7 | | Jan 2026 | 6.8K | 5.8% | 3 | 390 | 0.33% | 7 | | Feb 2026 | 6.7K | 5.3% | 3 | 390 | 0.31% | 7 | | Mar 2026 | 7.9K | 8% | 3 | 480 | 0.48% | 7 | | Apr 2026 | 6.6K | 5.8% | 3 | 480 | 0.42% | 7 | | May 2026 | 8.2K | 7.9% | 3 | 480 | 0.47% | 7 | | Jun 2026 | 8.3K | 7.9% | 3 | 480 | 0.46% | 7 | | Jul 2026 | 8.2K | 6.4% | 4 | 720 | 0.56% | 7 | | Aug 2026 | 8.3K | 7% | 3 | 480 | 0.4% | 7 | | Sep 2026 | 8.2K | 7.1% | 3 | 590 | 0.51% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop deo”, “aesop gift set”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Farmers**: Measured on the search term “farmers beauty”. - [Aesop profile](/demand/nz/brands/aesop) - [Farmers profile](/demand/nz/brands/farmers) - [All bath, body and cosmetics stores in New Zealand](/demand/nz/categories/nz-bath-and-body-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aesop or Farmers more popular in search? In September 2026, Aesop had more branded searches than Farmers among bath, body and cosmetics stores in New Zealand. Aesop had about 8,220 branded searches, while Farmers had 590. Aesop made up 7.1% of all bath, body and cosmetics store searches we track, and Farmers accounted for 0.51%. ## Cite this page Brandwave. "Aesop vs Farmers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-farmers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-farmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.