--- title: "Aesop vs Ecoya: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aesop or Ecoya? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aesop-vs-ecoya" publisher: "Brandwave" --- # Aesop vs Ecoya: Which is more popular by branded search in New Zealand? Which is more popular in search, Aesop or Ecoya? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aesop and Ecoya - **Competitive set**: Bath, body and cosmetics stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aesop Share of Search**: 19.7% - **Ecoya Share of Search**: 21.2% ## Which is more popular in search, Aesop or Ecoya? - In August 2026, Ecoya had more branded searches than Aesop among bath, body and cosmetics stores in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to Aesop’s 11.6K, and held a 21.2% Share of Search versus Aesop’s 19.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Aesop took it in February 2026, Ecoya took it in April 2026. - Across the 11 months ending August 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 16.8% to 19.7%, and its estimated monthly branded searches moved from 10.4K to 11.6K. - Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 19% to 21.2%, and its estimated monthly branded searches moved from 11.8K to 12.5K. ## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026? - In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%. - In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%. - In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%. ## Month by month | Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 16.8% | 3 | 11.8K | 19% | 2 | | Nov 2025 | 25.2K | 20.4% | 3 | 34.8K | 28.2% | 2 | | Dec 2025 | 17.3K | 13.8% | 4 | 25.2K | 20.1% | 2 | | Jan 2026 | 9.6K | 17.1% | 4 | 9.8K | 17.5% | 2 | | Feb 2026 | 9.1K | 19.9% | 2 | 8K | 17.5% | 3 | | Mar 2026 | 10.7K | 21.3% | 2 | 9.8K | 19.7% | 3 | | Apr 2026 | 9K | 18.5% | 3 | 10.3K | 21.1% | 2 | | May 2026 | 11.5K | 20.6% | 3 | 11.6K | 20.9% | 2 | | Jun 2026 | 11.5K | 19.7% | 3 | 11.6K | 19.7% | 2 | | Jul 2026 | 11.6K | 16.1% | 3 | 24.1K | 33.7% | 1 | | Aug 2026 | 11.6K | 19.7% | 3 | 12.5K | 21.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aesop’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure. - **Ecoya**: Measured on the search terms “briscoes ecoya”, “ecoya”, “ecoya black friday sale”, “ecoya body care”, “ecoya candle”, “ecoya candles sale”, “ecoya car diffusers”, “ecoya co nz”, “ecoya diffuser”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya near me”, “ecoya nz”, “ecoya nz sale”, “ecoya online”, “ecoya outlet”, “ecoya reed diffusers” and “ecoya sale”, summed into one figure. - [Aesop profile](/demand/nz/brands/aesop) - [Ecoya profile](/demand/nz/brands/ecoya) - [All bath, body and cosmetics stores in New Zealand](/demand/nz/categories/nz-bath-and-body-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aesop or Ecoya? In August 2026, Ecoya had more branded searches than Aesop among bath, body and cosmetics stores in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to Aesop’s 11.6K, and held a 21.2% Share of Search versus Aesop’s 19.7%. ## Cite this page Brandwave. "Aesop vs Ecoya: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aesop-vs-ecoya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aesop-vs-ecoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.