---
title: "AECOM vs GHD: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AECOM or GHD? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aecom-vs-ghd"
publisher: "Brandwave"
---

# AECOM vs GHD: Which is more popular by branded search in New Zealand?

Which is more popular in search, AECOM or GHD? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AECOM and GHD
- **Competitive set**: Engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AECOM Share of Search**: 16%
- **GHD Share of Search**: 0.8%

## Which is more popular in search, AECOM or GHD?

- In August 2026, AECOM had more branded searches than GHD among engineering consultancies in New Zealand. AECOM was estimated to have 5K branded searches compared to GHD’s 250, and held a 16% Share of Search versus GHD’s 0.8%.
- AECOM was ahead of GHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AECOM’s estimated Share of Search among engineering consultancies in New Zealand moved from 14.2% to 16%, and its estimated monthly branded searches moved from 4K to 5K.
- Across the 11 months ending August 2026, GHD’s estimated Share of Search among engineering consultancies in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 310 to 250.

## How did search popularity change for New Zealand engineering consultancies in August 2026?

- In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
- AECOM’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 16.9% to 16% in August 2026.
- Estimated monthly branded searches for GHD in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

## Month by month

| Month | AECOM estimated searches | AECOM Share of Search | AECOM rank | GHD estimated searches | GHD Share of Search | GHD rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 14.2% | 3 | 310 | 1.1% | 6 |
| Nov 2025 | 4.7K | 17.1% | 2 | 330 | 1.2% | 6 |
| Dec 2025 | 3.1K | 14.9% | 3 | 210 | 1% | 6 |
| Jan 2026 | 3.2K | 14.2% | 3 | 200 | 0.89% | 6 |
| Feb 2026 | 4.8K | 16.1% | 3 | 220 | 0.74% | 6 |
| Mar 2026 | 5.1K | 14.3% | 3 | 290 | 0.82% | 6 |
| Apr 2026 | 4.9K | 16.2% | 3 | 320 | 1.1% | 6 |
| May 2026 | 5.1K | 16.9% | 3 | 360 | 1.2% | 6 |
| Jun 2026 | 5K | 16.4% | 3 | 320 | 1.1% | 6 |
| Jul 2026 | 5K | 16.3% | 3 | 330 | 1.1% | 6 |
| Aug 2026 | 5K | 16% | 4 | 250 | 0.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AECOM’s and GHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AECOM**: Measured on the search terms “aecom”, “aecom com”, “aecom consultants”, “aecom engineering”, “aecom house”, “aecom infrastructure”, “aecom near me”, “aecom new zealand” and “aecom nz”, summed into one figure.
- **GHD**: Measured on the search terms “ghd consultants”, “ghd engineering”, “ghd infrastructure” and “ghd nz engineering”, summed into one figure.

- [AECOM profile](/demand/nz/brands/aecom)
- [GHD profile](/demand/nz/brands/ghd)
- [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AECOM or GHD?

In August 2026, AECOM had more branded searches than GHD among engineering consultancies in New Zealand. AECOM was estimated to have 5K branded searches compared to GHD’s 250, and held a 16% Share of Search versus GHD’s 0.8%.

## Cite this page

Brandwave. "AECOM vs GHD: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aecom-vs-ghd

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aecom-vs-ghd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.