--- title: "Adyen vs Braintree: Which is searched more in New Zealand?" description: "Is Adyen or Braintree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adyen-vs-braintree" publisher: "Brandwave" --- # Adyen vs Braintree: Which is searched more in New Zealand? Is Adyen or Braintree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment processors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and Braintree - **Competitive set**: Payment processors - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adyen Share of Search**: 0.46% - **Braintree Share of Search**: 0.74% ## Is Adyen or Braintree more popular in search? - In September 2026, Braintree had more branded searches than Adyen among payment processors in New Zealand. Braintree had about 420 branded searches, while Adyen had 260. Braintree made up 0.74% of all payment processor searches we track, and Adyen accounted for 0.46%. - Braintree was ahead of Adyen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adyen’s share of searches among payment processors in New Zealand moved from 0.52% to 0.46%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Braintree’s share of searches among payment processors in New Zealand moved from 0.53% to 0.74%, and its estimated monthly branded searches moved from 330 to 420. ## Top payment processors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adyen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Braintree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | PayPal | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Square | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Paystation | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Airwallex | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shopify POS | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Adyen | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Revolut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoCardless | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Worldline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braintree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Checkout.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment processors - Asked ChatGPT "Which payment processor should I use in New Zealand?": 1. Stripe, 2. Windcave, 3. Square, 4. Shopify POS - Asked ChatGPT "What are the best payment processors in New Zealand?": 1. Stripe, 2. Windcave, 3. Airwallex, 4. PayPal, 5. Paystation, 6. Shopify POS - Asked ChatGPT "What's the best payment processor in New Zealand for online payments?": 1. Stripe, 2. Windcave, 3. Paystation, 4. Shopify POS - Searched Google, AI Overview "best payment processor": 1. Stripe, 2. Square, 3. PayPal, 4. Adyen - Searched Google, AI Overview "online payment processors": 1. Stripe, 2. PayPal, 3. Square, 4. Adyen Not named in any answer: Revolut, GoCardless, Worldline, Wise, Mollie, Braintree and Checkout.com. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand payment processors in September 2026? - In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand. - Estimated monthly branded searches for Adyen in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Braintree estimated searches | Braintree Share of Search | Braintree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.52% | 13 | 330 | 0.53% | 12 | | Nov 2025 | 320 | 0.51% | 13 | 490 | 0.79% | 8 | | Dec 2025 | 260 | 0.42% | 13 | 330 | 0.53% | 11 | | Jan 2026 | 260 | 0.4% | 14 | 340 | 0.53% | 11 | | Feb 2026 | 320 | 0.51% | 14 | 330 | 0.53% | 13 | | Mar 2026 | 320 | 0.48% | 14 | 400 | 0.6% | 12 | | Apr 2026 | 320 | 0.51% | 13 | 330 | 0.52% | 12 | | May 2026 | 320 | 0.51% | 13 | 410 | 0.65% | 11 | | Jun 2026 | 320 | 0.48% | 13 | 610 | 0.92% | 8 | | Jul 2026 | 260 | 0.4% | 13 | 410 | 0.63% | 11 | | Aug 2026 | 260 | 0.47% | 13 | 330 | 0.6% | 12 | | Sep 2026 | 260 | 0.46% | 13 | 420 | 0.74% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and Braintree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search term “adyen”. - **Braintree**: Measured on the search terms “braintree” and “braintree payment”, summed into one figure. - [Adyen profile](/demand/nz/brands/adyen) - [Braintree profile](/demand/nz/brands/braintree) - [All payment processors in New Zealand](/demand/nz/categories/nz-payment-processors): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adyen or Braintree more popular in search? In September 2026, Braintree had more branded searches than Adyen among payment processors in New Zealand. Braintree had about 420 branded searches, while Adyen had 260. Braintree made up 0.74% of all payment processor searches we track, and Adyen accounted for 0.46%. ## Cite this page Brandwave. "Adyen vs Braintree: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adyen-vs-braintree This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adyen-vs-braintree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.