--- title: "Advocate vs NexGard: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Advocate or NexGard? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/advocate-vs-nexgard" publisher: "Brandwave" --- # Advocate vs NexGard: Which is more popular by branded search in New Zealand? Which is more popular in search, Advocate or NexGard? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advocate and NexGard - **Competitive set**: Flea, tick and worm treatment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Advocate Share of Search**: 9.3% - **NexGard Share of Search**: 24.6% ## Which is more popular in search, Advocate or NexGard? - In August 2026, NexGard had more branded searches than Advocate among flea, tick and worm treatment brands in New Zealand. NexGard was estimated to have 2.7K branded searches compared to Advocate’s 1K, and held a 24.6% Share of Search versus Advocate’s 9.3%. - NexGard was ahead of Advocate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 9.8% to 9.3%, and its estimated monthly branded searches held steady at 1K. - Across the 11 months ending August 2026, NexGard’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 30.9% to 24.6%, and its estimated monthly branded searches moved from 3.3K to 2.7K. ## How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026? - In August 2026, Advocate gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 8.6% to 9.3%. - Estimated monthly branded searches for NexGard in New Zealand fell 18.4% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Month by month | Month | Advocate estimated searches | Advocate Share of Search | Advocate rank | NexGard estimated searches | NexGard Share of Search | NexGard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 9.8% | 4 | 3.3K | 30.9% | 2 | | Nov 2025 | 1.1K | 10.3% | 4 | 2.9K | 28% | 2 | | Dec 2025 | 1.1K | 9.8% | 4 | 2.6K | 24% | 2 | | Jan 2026 | 1.2K | 9.8% | 4 | 2.6K | 21.8% | 2 | | Feb 2026 | 1K | 9% | 5 | 2.6K | 23.1% | 2 | | Mar 2026 | 1.1K | 9.5% | 5 | 2.6K | 21.8% | 2 | | Apr 2026 | 1.1K | 9% | 5 | 2.6K | 22.7% | 2 | | May 2026 | 930 | 8.7% | 5 | 2.6K | 24% | 2 | | Jun 2026 | 1.1K | 9.6% | 4 | 2.9K | 25.2% | 2 | | Jul 2026 | 960 | 8.6% | 4 | 2.8K | 25.1% | 2 | | Aug 2026 | 1K | 9.3% | 4 | 2.7K | 24.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Advocate’s and NexGard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advocate**: Measured on the search terms “advocate cat”, “advocate dog”, “advocate flea”, “advocate flea & worm treatment for cats”, “advocate flea and worm treatment”, “advocate flea and worm treatment for cats”, “advocate flea and worm treatment for dogs”, “advocate flea control”, “advocate flea treatment for cats”, “advocate flea treatment for dogs”, “advocate flea worm” and “advocate worming”, summed into one figure. - **NexGard**: Measured on the search terms “nexgard”, “nexgard cat”, “nexgard dog”, “nexgard flea”, “nexgard flea treatment”, “nexgard for puppies”, “nexgard near me”, “nexgard nz”, “nexgard online” and “nexgard spectra”, summed into one figure. - [Advocate profile](/demand/nz/brands/advocate) - [NexGard profile](/demand/nz/brands/nexgard) - [All flea, tick and worm treatment brands in New Zealand](/demand/nz/categories/nz-pet-parasite-treatment-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Advocate or NexGard? In August 2026, NexGard had more branded searches than Advocate among flea, tick and worm treatment brands in New Zealand. NexGard was estimated to have 2.7K branded searches compared to Advocate’s 1K, and held a 24.6% Share of Search versus Advocate’s 9.3%. ## Cite this page Brandwave. "Advocate vs NexGard: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/advocate-vs-nexgard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/advocate-vs-nexgard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.