--- title: "Advocate vs Frontline: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Advocate or Frontline? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/advocate-vs-frontline" publisher: "Brandwave" --- # Advocate vs Frontline: Which is more popular by branded search in New Zealand? Which is more popular in search, Advocate or Frontline? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advocate and Frontline - **Competitive set**: Flea, tick and worm treatment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Advocate Share of Search**: 9.3% - **Frontline Share of Search**: 6% ## Which is more popular in search, Advocate or Frontline? - In August 2026, Advocate had more branded searches than Frontline among flea, tick and worm treatment brands in New Zealand. Advocate was estimated to have 1K branded searches compared to Frontline’s 650, and held a 9.3% Share of Search versus Frontline’s 6%. - The lead changed hands 2 times in the 11 months ending August 2026: Frontline took it in February 2026, Advocate took it in June 2026. - Across the 11 months ending August 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 9.8% to 9.3%, and its estimated monthly branded searches held steady at 1K. - Across the 11 months ending August 2026, Frontline’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 6.1% to 6%, and its estimated monthly branded searches moved from 640 to 650. ## How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026? - In August 2026, Advocate gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 8.6% to 9.3%. - In August 2026, Frontline lost estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 7.2% to 6%. ## Month by month | Month | Advocate estimated searches | Advocate Share of Search | Advocate rank | Frontline estimated searches | Frontline Share of Search | Frontline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 9.8% | 4 | 640 | 6.1% | 5 | | Nov 2025 | 1.1K | 10.3% | 4 | 850 | 8.3% | 5 | | Dec 2025 | 1.1K | 9.8% | 4 | 870 | 8.1% | 5 | | Jan 2026 | 1.2K | 9.8% | 4 | 990 | 8.3% | 5 | | Feb 2026 | 1K | 9% | 5 | 1.4K | 11.9% | 4 | | Mar 2026 | 1.1K | 9.5% | 5 | 1.7K | 14.2% | 4 | | Apr 2026 | 1.1K | 9% | 5 | 1.4K | 12.3% | 4 | | May 2026 | 930 | 8.7% | 5 | 990 | 9.2% | 4 | | Jun 2026 | 1.1K | 9.6% | 4 | 730 | 6.4% | 5 | | Jul 2026 | 960 | 8.6% | 4 | 800 | 7.2% | 5 | | Aug 2026 | 1K | 9.3% | 4 | 650 | 6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Advocate’s and Frontline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advocate**: Measured on the search terms “advocate cat”, “advocate dog”, “advocate flea”, “advocate flea & worm treatment for cats”, “advocate flea and worm treatment”, “advocate flea and worm treatment for cats”, “advocate flea and worm treatment for dogs”, “advocate flea control”, “advocate flea treatment for cats”, “advocate flea treatment for dogs”, “advocate flea worm” and “advocate worming”, summed into one figure. - **Frontline**: Measured on the search terms “dog flea treatment frontline plus”, “frontline cat”, “frontline cat flea medicine”, “frontline dog”, “frontline flea”, “frontline flea control”, “frontline flea spray”, “frontline plus”, “frontline plus canine”, “frontline plus flea control” and “frontline worming”, summed into one figure. - [Advocate profile](/demand/nz/brands/advocate) - [Frontline profile](/demand/nz/brands/frontline) - [All flea, tick and worm treatment brands in New Zealand](/demand/nz/categories/nz-pet-parasite-treatment-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Advocate or Frontline? In August 2026, Advocate had more branded searches than Frontline among flea, tick and worm treatment brands in New Zealand. Advocate was estimated to have 1K branded searches compared to Frontline’s 650, and held a 9.3% Share of Search versus Frontline’s 6%. ## Cite this page Brandwave. "Advocate vs Frontline: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/advocate-vs-frontline This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/advocate-vs-frontline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.