--- title: "Advintage vs Black Market: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Advintage or Black Market? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/advintage-vs-black-market" publisher: "Brandwave" --- # Advintage vs Black Market: Which is more popular by branded search in New Zealand? Which is more popular in search, Advintage or Black Market? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advintage and Black Market - **Competitive set**: Online wine retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Advintage Share of Search**: 18.1% - **Black Market Share of Search**: 23.4% ## Which is more popular in search, Advintage or Black Market? - In August 2026, Black Market had more branded searches than Advintage among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Advintage’s 1.2K, and held a 23.4% Share of Search versus Advintage’s 18.1%. - The lead changed hands 6 times in the 11 months ending August 2026: Advintage took it in December 2025, Black Market took it in January 2026, Advintage took it in February 2026, Black Market took it in March 2026, Advintage took it in July 2026, Black Market took it in August 2026. - Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand moved from 19.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 1.2K. - Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand moved from 28.5% to 23.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## How did search popularity change for New Zealand online wine retailers in August 2026? - In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%. - In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%. ## Month by month | Month | Advintage estimated searches | Advintage Share of Search | Advintage rank | Black Market estimated searches | Black Market Share of Search | Black Market rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 19.7% | 3 | 2.4K | 28.5% | 2 | | Nov 2025 | 2.5K | 24.1% | 3 | 2.9K | 28.2% | 2 | | Dec 2025 | 2.9K | 20.2% | 2 | 2.4K | 17% | 3 | | Jan 2026 | 1.8K | 20.8% | 3 | 1.9K | 21.9% | 2 | | Feb 2026 | 1.9K | 22.4% | 2 | 1.6K | 19.2% | 3 | | Mar 2026 | 1.9K | 19.7% | 3 | 1.9K | 20.3% | 2 | | Apr 2026 | 1.6K | 19.3% | 3 | 1.9K | 22.6% | 2 | | May 2026 | 1.6K | 18.9% | 3 | 1.9K | 22.8% | 2 | | Jun 2026 | 1.5K | 21.5% | 3 | 1.6K | 22.8% | 2 | | Jul 2026 | 1.5K | 22.9% | 2 | 1.3K | 19.4% | 3 | | Aug 2026 | 1.2K | 18.1% | 3 | 1.6K | 23.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Advintage’s and Black Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advintage**: Measured on the search terms “advintage”, “advintage co nz”, “advintage near me”, “advintage nz” and “advintage wine”, summed into one figure. - **Black Market**: Measured on the search term “black market wine”. - [Advintage profile](/demand/nz/brands/advintage) - [Black Market profile](/demand/nz/brands/black-market) - [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Advintage or Black Market? In August 2026, Black Market had more branded searches than Advintage among online wine retailers in New Zealand. Black Market was estimated to have 1.6K branded searches compared to Advintage’s 1.2K, and held a 23.4% Share of Search versus Advintage’s 18.1%. ## Cite this page Brandwave. "Advintage vs Black Market: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/advintage-vs-black-market This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/advintage-vs-black-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.