---
title: "Advanced Personnel Recruitment vs Lynx Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Advanced Personnel Recruitment or Lynx Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/advanced-personnel-recruitment-vs-lynx-recruitment"
publisher: "Brandwave"
---

# Advanced Personnel Recruitment vs Lynx Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Advanced Personnel Recruitment or Lynx Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Trades and Industrial Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Advanced Personnel Recruitment and Lynx Recruitment
- **Competitive set**: Trades and Industrial Recruitment
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Advanced Personnel Recruitment Share of Search**: 4.4%
- **Lynx Recruitment Share of Search**: 1.7%

## Which is more popular in search, Advanced Personnel Recruitment or Lynx Recruitment?

- In August 2026, Advanced Personnel Recruitment had more branded searches than Lynx Recruitment among trades and industrial recruitment in New Zealand. Advanced Personnel Recruitment was estimated to have 690 branded searches compared to Lynx Recruitment’s 270, and held a 4.4% Share of Search versus Lynx Recruitment’s 1.7%.
- Advanced Personnel Recruitment was ahead of Lynx Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 3.7% to 4.4%, and its estimated monthly branded searches moved from 650 to 690.
- Across the 11 months ending August 2026, Lynx Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 490 to 270.

## How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

- In August 2026, Advanced Personnel Recruitment fell from 4th to 5th among trades and industrial recruitment in New Zealand.
- In August 2026, Lynx Recruitment fell from 7th to 8th among trades and industrial recruitment in New Zealand.

## Month by month

| Month | Advanced Personnel Recruitment estimated searches | Advanced Personnel Recruitment Share of Search | Advanced Personnel Recruitment rank | Lynx Recruitment estimated searches | Lynx Recruitment Share of Search | Lynx Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 650 | 3.7% | 5 | 490 | 2.8% | 7 |
| Nov 2025 | 680 | 3.7% | 6 | 490 | 2.6% | 7 |
| Dec 2025 | 600 | 4.3% | 4 | 260 | 1.9% | 7 |
| Jan 2026 | 760 | 4.3% | 4 | 400 | 2.3% | 7 |
| Feb 2026 | 790 | 4.5% | 3 | 330 | 1.9% | 8 |
| Mar 2026 | 820 | 4.5% | 4 | 600 | 3.3% | 6 |
| Apr 2026 | 630 | 4.2% | 4 | 400 | 2.7% | 7 |
| May 2026 | 790 | 4.5% | 4 | 330 | 1.9% | 7 |
| Jun 2026 | 700 | 4.1% | 4 | 330 | 1.9% | 8 |
| Jul 2026 | 690 | 4.5% | 4 | 330 | 2.2% | 7 |
| Aug 2026 | 690 | 4.4% | 5 | 270 | 1.7% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Advanced Personnel Recruitment’s and Lynx Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Advanced Personnel Recruitment**: Measured on the search terms “advanced personnel”, “advanced personnel invercargill”, “advanced personnel jobs”, “advanced personnel new zealand”, “advanced personnel nz”, “Advanced Personnel Recruitment”, “advanced personnel staffing” and “advancedpersonnel”, summed into one figure.
- **Lynx Recruitment**: Measured on the search terms “Lynx Recruitment” and “lynx recruitment jobs”, summed into one figure.

- [Advanced Personnel Recruitment profile](/demand/nz/brands/advanced-personnel-recruitment)
- [Lynx Recruitment profile](/demand/nz/brands/lynx-recruitment)
- [All trades and industrial recruitment in New Zealand](/demand/nz/categories/trades-industrial-recruitment): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Advanced Personnel Recruitment or Lynx Recruitment?

In August 2026, Advanced Personnel Recruitment had more branded searches than Lynx Recruitment among trades and industrial recruitment in New Zealand. Advanced Personnel Recruitment was estimated to have 690 branded searches compared to Lynx Recruitment’s 270, and held a 4.4% Share of Search versus Lynx Recruitment’s 1.7%.

## Cite this page

Brandwave. "Advanced Personnel Recruitment vs Lynx Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/advanced-personnel-recruitment-vs-lynx-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/advanced-personnel-recruitment-vs-lynx-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.