--- title: "Advanced Mortgage Solutions vs Custom Mortgages: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Advanced Mortgage Solutions or Custom Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/advanced-mortgage-solutions-vs-custom-mortgages" publisher: "Brandwave" --- # Advanced Mortgage Solutions vs Custom Mortgages: Which is more popular by branded search in New Zealand? Which is more popular in search, Advanced Mortgage Solutions or Custom Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Advanced Mortgage Solutions and Custom Mortgages - **Competitive set**: Queenstown mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Advanced Mortgage Solutions Share of Search**: 2.1% - **Custom Mortgages Share of Search**: 14.5% ## Which is more popular in search, Advanced Mortgage Solutions or Custom Mortgages? - In August 2026, Custom Mortgages had more branded searches than Advanced Mortgage Solutions among queenstown mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to Advanced Mortgage Solutions’ 70, and held a 14.5% Share of Search versus Advanced Mortgage Solutions’ 2.1%. - Custom Mortgages was ahead of Advanced Mortgage Solutions in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Advanced Mortgage Solutions’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 90 to 70. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 6.4% to 14.5%, and its estimated monthly branded searches moved from 210 to 480. ## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%. - Estimated monthly branded searches for Advanced Mortgage Solutions in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026. ## Month by month | Month | Advanced Mortgage Solutions estimated searches | Advanced Mortgage Solutions Share of Search | Advanced Mortgage Solutions rank | Custom Mortgages estimated searches | Custom Mortgages Share of Search | Custom Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 2.8% | 7 | 210 | 6.4% | 5 | | Nov 2025 | 70 | 2.2% | 7 | 210 | 6.7% | 5 | | Dec 2025 | 50 | 2.3% | 6 | 170 | 7.7% | 3 | | Jan 2026 | 90 | 2.8% | 6 | 640 | 19.7% | 2 | | Feb 2026 | 90 | 2.7% | 7 | 310 | 9.2% | 4 | | Mar 2026 | 70 | 1.9% | 7 | 560 | 15.1% | 2 | | Apr 2026 | 70 | 2.1% | 7 | 660 | 20.1% | 2 | | May 2026 | 70 | 2.1% | 7 | 450 | 13.6% | 3 | | Jun 2026 | 90 | 2.6% | 6 | 640 | 18.8% | 2 | | Jul 2026 | 70 | 2.4% | 7 | 330 | 11.3% | 3 | | Aug 2026 | 70 | 2.1% | 7 | 480 | 14.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Advanced Mortgage Solutions’ and Custom Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Advanced Mortgage Solutions**: Measured on the search terms “advanced mortgage solutions” and “advancedmortgagesolutions”, summed into one figure. - **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure. - [Advanced Mortgage Solutions profile](/demand/nz/brands/advanced-mortgage-solutions) - [Custom Mortgages profile](/demand/nz/brands/custom-mortgages) - [All queenstown mortgage advisers in New Zealand](/demand/nz/categories/nz-queenstown-mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Advanced Mortgage Solutions or Custom Mortgages? In August 2026, Custom Mortgages had more branded searches than Advanced Mortgage Solutions among queenstown mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to Advanced Mortgage Solutions’ 70, and held a 14.5% Share of Search versus Advanced Mortgage Solutions’ 2.1%. ## Cite this page Brandwave. "Advanced Mortgage Solutions vs Custom Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/advanced-mortgage-solutions-vs-custom-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/advanced-mortgage-solutions-vs-custom-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.