--- title: "ADT vs Ring: Which is searched more in New Zealand?" description: "Is ADT or Ring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Doorbell camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adt-vs-ring-security" publisher: "Brandwave" --- # ADT vs Ring: Which is searched more in New Zealand? Is ADT or Ring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Doorbell camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADT and Ring - **Competitive set**: Doorbell camera brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ADT Share of Search**: 0% - **Ring Share of Search**: 13.2% ## Is ADT or Ring more popular in search? - In September 2026, Ring had more branded searches than ADT among doorbell camera brands in New Zealand. Ring had about 1,900 branded searches, while ADT had 0. Ring made up 13.2% of all doorbell camera brand searches we track, and ADT accounted for 0%. - Ring was ahead of ADT in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADT’s share of searches among doorbell camera brands in New Zealand moved from 0.07% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 12 months ending September 2026, Ring’s share of searches among doorbell camera brands in New Zealand moved from 13.9% to 13.2%, and its estimated monthly branded searches held steady at 1.9K. ## Top doorbell camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ring appeared in all five answers. ADT did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Google Nest | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ring | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Arlo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ADT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about doorbell camera brands - Asked ChatGPT "Which doorbell camera brand should I buy in New Zealand?": 1. Eufy, 2. Ring, 3. Google Nest - Asked ChatGPT "What are the best doorbell camera brands in New Zealand?": 1. Eufy, 2. Ring, 3. Google Nest, 4. Arlo - Asked ChatGPT "What's the best doorbell camera brand in New Zealand for front door security?": 1. Eufy, 2. Google Nest, 3. Ring - Searched Google, AI Overview "best doorbell camera": 1. Google Nest, 2. Eufy, 3. Arlo, 4. Ring - Searched Google, AI Overview "video doorbell nz": 1. Ring Not named in any answer: ADT. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand doorbell camera brands in September 2026? - In September 2026, Ring gained share of searches among doorbell camera brands in New Zealand, from 12.3% to 13.2%. - Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | ADT estimated searches | ADT Share of Search | ADT rank | Ring estimated searches | Ring Share of Search | Ring rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.07% | 5 | 1.9K | 13.9% | 3 | | Nov 2025 | 0 | 0% | 5 | 1.6K | 10.7% | 3 | | Dec 2025 | 10 | 0.07% | 5 | 1.9K | 12.6% | 3 | | Jan 2026 | 10 | 0.07% | 5 | 1.6K | 11.7% | 3 | | Feb 2026 | 10 | 0.08% | 5 | 1.6K | 12.3% | 3 | | Mar 2026 | 10 | 0.07% | 5 | 1.6K | 11.9% | 3 | | Apr 2026 | 10 | 0.07% | 5 | 1.6K | 11.7% | 3 | | May 2026 | 0 | 0% | 5 | 2.4K | 16.3% | 3 | | Jun 2026 | 0 | 0% | 5 | 1.9K | 13.4% | 3 | | Jul 2026 | 10 | 0.07% | 5 | 1.9K | 14% | 3 | | Aug 2026 | 10 | 0.08% | 5 | 1.6K | 12.3% | 3 | | Sep 2026 | 0 | 0% | 5 | 1.9K | 13.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ADT’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADT**: Measured on the search term “adt doorbell camera”. - **Ring**: Measured on the search term “ring doorbell”. - [ADT profile](/demand/nz/brands/adt) - [Ring profile](/demand/nz/brands/ring-security) - [All doorbell camera brands in New Zealand](/demand/nz/categories/nz-doorbell-camera-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADT or Ring more popular in search? In September 2026, Ring had more branded searches than ADT among doorbell camera brands in New Zealand. Ring had about 1,900 branded searches, while ADT had 0. Ring made up 13.2% of all doorbell camera brand searches we track, and ADT accounted for 0%. ## Cite this page Brandwave. "ADT vs Ring: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adt-vs-ring-security This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adt-vs-ring-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.