--- title: "ADT vs Google Nest: Which is searched more in New Zealand?" description: "Is ADT or Google Nest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Doorbell camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adt-vs-google-nest" publisher: "Brandwave" --- # ADT vs Google Nest: Which is searched more in New Zealand? Is ADT or Google Nest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Doorbell camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADT and Google Nest - **Competitive set**: Doorbell camera brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ADT Share of Search**: 0% - **Google Nest Share of Search**: 0.63% ## Is ADT or Google Nest more popular in search? - In September 2026, Google Nest had more branded searches than ADT among doorbell camera brands in New Zealand. Google Nest had about 90 branded searches, while ADT had 0. Google Nest made up 0.63% of all doorbell camera brand searches we track, and ADT accounted for 0%. - Google Nest was ahead of ADT in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADT’s share of searches among doorbell camera brands in New Zealand moved from 0.07% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 12 months ending September 2026, Google Nest’s share of searches among doorbell camera brands in New Zealand moved from 1.4% to 0.63%, and its estimated monthly branded searches moved from 190 to 90. ## Top doorbell camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ADT did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Google Nest | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ring | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Arlo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ADT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about doorbell camera brands - Asked ChatGPT "Which doorbell camera brand should I buy in New Zealand?": 1. Eufy, 2. Ring, 3. Google Nest - Asked ChatGPT "What are the best doorbell camera brands in New Zealand?": 1. Eufy, 2. Ring, 3. Google Nest, 4. Arlo - Asked ChatGPT "What's the best doorbell camera brand in New Zealand for front door security?": 1. Eufy, 2. Google Nest, 3. Ring - Searched Google, AI Overview "best doorbell camera": 1. Google Nest, 2. Eufy, 3. Arlo, 4. Ring - Searched Google, AI Overview "video doorbell nz": 1. Ring Not named in any answer: ADT. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand doorbell camera brands in September 2026? - In September 2026, Google Nest lost share of searches among doorbell camera brands in New Zealand, from 1.2% to 0.63%. - Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Month by month | Month | ADT estimated searches | ADT Share of Search | ADT rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.07% | 5 | 190 | 1.4% | 4 | | Nov 2025 | 0 | 0% | 5 | 150 | 1% | 4 | | Dec 2025 | 10 | 0.07% | 5 | 120 | 0.8% | 4 | | Jan 2026 | 10 | 0.07% | 5 | 130 | 0.95% | 4 | | Feb 2026 | 10 | 0.08% | 5 | 100 | 0.77% | 4 | | Mar 2026 | 10 | 0.07% | 5 | 90 | 0.67% | 4 | | Apr 2026 | 10 | 0.07% | 5 | 120 | 0.88% | 4 | | May 2026 | 0 | 0% | 5 | 140 | 0.95% | 4 | | Jun 2026 | 0 | 0% | 5 | 200 | 1.4% | 4 | | Jul 2026 | 10 | 0.07% | 5 | 190 | 1.4% | 4 | | Aug 2026 | 10 | 0.08% | 5 | 150 | 1.2% | 4 | | Sep 2026 | 0 | 0% | 5 | 90 | 0.63% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ADT’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADT**: Measured on the search term “adt doorbell camera”. - **Google Nest**: Measured on the search terms “google nest doorbell” and “nest doorbell”, summed into one figure. - [ADT profile](/demand/nz/brands/adt) - [Google Nest profile](/demand/nz/brands/google-nest) - [All doorbell camera brands in New Zealand](/demand/nz/categories/nz-doorbell-camera-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADT or Google Nest more popular in search? In September 2026, Google Nest had more branded searches than ADT among doorbell camera brands in New Zealand. Google Nest had about 90 branded searches, while ADT had 0. Google Nest made up 0.63% of all doorbell camera brand searches we track, and ADT accounted for 0%. ## Cite this page Brandwave. "ADT vs Google Nest: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adt-vs-google-nest This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adt-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.