--- title: "ADT vs First Alert: Which is searched more in New Zealand?" description: "Is ADT or First Alert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire alarm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adt-vs-first-alert" publisher: "Brandwave" --- # ADT vs First Alert: Which is searched more in New Zealand? Is ADT or First Alert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire alarm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADT and First Alert - **Competitive set**: Fire alarm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ADT Share of Search**: 9.1% - **First Alert Share of Search**: 0.91% ## Is ADT or First Alert more popular in search? - In September 2026, ADT had more branded searches than First Alert among fire alarm brands in New Zealand. ADT had about 100 branded searches, while First Alert had 10. ADT made up 9.1% of all fire alarm brand searches we track, and First Alert accounted for 0.91%. - ADT was ahead of First Alert in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 110 to 100. - Across the 12 months ending September 2026, First Alert’s share of searches among fire alarm brands in New Zealand moved from 1.8% to 0.91%, and its estimated monthly branded searches moved from 20 to 10. ## Top fire alarm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither ADT nor First Alert showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cavius | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PSA Lifesaver | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ADT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kidde | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | First Alert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fire alarm brands - Asked ChatGPT "Which fire alarm brand should I buy in New Zealand?": 1. Cavius, 2. PSA Lifesaver - Asked ChatGPT "What are the best fire alarm brands in New Zealand?": 1. Cavius - Asked ChatGPT "What's the best fire alarm brand in New Zealand for home safety?": 1. Cavius, 2. PSA Lifesaver - Searched Google, AI Overview "fire alarms nz": named none of the brands we track - Searched Google, AI Overview "home fire alarm": 1. Cavius Not named in any answer: ADT, Kidde, First Alert and Ring. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fire alarm brands in September 2026? - In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches. - In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%. ## Month by month | Month | ADT estimated searches | ADT Share of Search | ADT rank | First Alert estimated searches | First Alert Share of Search | First Alert rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 9.6% | 2 | 20 | 1.8% | 4 | | Nov 2025 | 120 | 10.3% | 2 | 10 | 0.86% | 4 | | Dec 2025 | 80 | 7.5% | 2 | 10 | 0.94% | 5 | | Jan 2026 | 130 | 11.1% | 2 | 10 | 0.85% | 4 | | Feb 2026 | 220 | 18% | 2 | 10 | 0.82% | 5 | | Mar 2026 | 240 | 16.1% | 2 | 20 | 1.3% | 4 | | Apr 2026 | 260 | 12.7% | 3 | 10 | 0.49% | 5 | | May 2026 | 260 | 12.8% | 3 | 20 | 0.99% | 4 | | Jun 2026 | 120 | 8.3% | 3 | 10 | 0.69% | 5 | | Jul 2026 | 110 | 7.4% | 2 | 10 | 0.68% | 4 | | Aug 2026 | 100 | 7.6% | 3 | 20 | 1.5% | 4 | | Sep 2026 | 100 | 9.1% | 2 | 10 | 0.91% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ADT’s and First Alert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADT**: Measured on the search terms “adt alarm” and “adt alarm system”, summed into one figure. - **First Alert**: Measured on the search term “first alert”. - [ADT profile](/demand/nz/brands/adt) - [First Alert profile](/demand/nz/brands/first-alert) - [All fire alarm brands in New Zealand](/demand/nz/categories/nz-fire-alarm-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADT or First Alert more popular in search? In September 2026, ADT had more branded searches than First Alert among fire alarm brands in New Zealand. ADT had about 100 branded searches, while First Alert had 10. ADT made up 9.1% of all fire alarm brand searches we track, and First Alert accounted for 0.91%. ## Cite this page Brandwave. "ADT vs First Alert: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adt-vs-first-alert This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adt-vs-first-alert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.