--- title: "ADT Care vs Freedom Medical Alarms: Which is more popular in New Zealand?" description: "Is ADT Care or Freedom Medical Alarms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Monitored medical alarm providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adt-care-vs-freedom-medical-alarms" publisher: "Brandwave" --- # ADT Care vs Freedom Medical Alarms: Which is more popular in New Zealand? Is ADT Care or Freedom Medical Alarms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Monitored medical alarm providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ADT Care and Freedom Medical Alarms - **Competitive set**: Monitored medical alarm providers - **Market**: New Zealand - **Month measured**: Oct 2026 - **ADT Care Share of Search**: 8.1% - **Freedom Medical Alarms Share of Search**: 7.1% ## Is ADT Care or Freedom Medical Alarms more popular in search? - In October 2026, ADT Care had more branded searches than Freedom Medical Alarms among monitored medical alarm providers in New Zealand. ADT Care had about 330 branded searches, while Freedom Medical Alarms had 290. ADT Care made up 8.1% of all monitored medical alarm provider searches we track, and Freedom Medical Alarms accounted for 7.1%. - The lead changed hands 6 times in the 12 months ending October 2026: Freedom Medical Alarms took it in December 2025, ADT Care took it in February 2026, Freedom Medical Alarms took it in June 2026, ADT Care took it in July 2026, Freedom Medical Alarms took it in September 2026, ADT Care took it in October 2026. - Across the 12 months ending October 2026, ADT Care’s share of searches among monitored medical alarm providers in New Zealand moved from 10% to 8.1%, and its estimated monthly branded searches moved from 360 to 330. - Across the 12 months ending October 2026, Freedom Medical Alarms’ share of searches among monitored medical alarm providers in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 350 to 290. ## Top monitored medical alarm providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freedom Medical Alarms appeared in all five answers. ADT Care was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Freedom Medical Alarms was listed before ADT Care in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St John Medical Alarms | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Freedom Medical Alarms | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VitalCALL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ADT Care | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about monitored medical alarm providers - Asked ChatGPT "Which monitored medical alarm provider should I use in New Zealand?": 1. St John Medical Alarms, 2. Freedom Medical Alarms, 3. VitalCALL - Asked ChatGPT "What are the best monitored medical alarm providers in New Zealand?": 1. St John Medical Alarms, 2. Freedom Medical Alarms, 3. VitalCALL - Asked ChatGPT "What's the best monitored medical alarm provider in New Zealand for an elderly parent?": 1. St John Medical Alarms, 2. Freedom Medical Alarms - Searched Google, AI Overview "personal alarm nz": 1. ADT Care, 2. Freedom Medical Alarms - Searched Google, AI Overview "medical alarm providers": 1. VitalCALL, 2. Freedom Medical Alarms, 3. St John Medical Alarms Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand monitored medical alarm providers in October 2026? - In October 2026, Freedom Medical Alarms lost share of searches among monitored medical alarm providers in New Zealand, from 10% to 7.1%. - In October 2026, ADT Care rose from 3rd to 2nd among monitored medical alarm providers in New Zealand. ## How has branded search for ADT Care and Freedom Medical Alarms changed in New Zealand over the last 12 months? | Month | ADT Care estimated searches | ADT Care Share of Search | ADT Care rank | Freedom Medical Alarms estimated searches | Freedom Medical Alarms Share of Search | Freedom Medical Alarms rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 360 | 10% | 2 | 350 | 9.7% | 3 | | Dec 2025 | 300 | 9.9% | 3 | 320 | 10.5% | 2 | | Jan 2026 | 290 | 8.2% | 3 | 360 | 10.2% | 2 | | Feb 2026 | 330 | 9.5% | 2 | 310 | 8.9% | 3 | | Mar 2026 | 420 | 10.2% | 2 | 320 | 7.8% | 3 | | Apr 2026 | 310 | 9.3% | 2 | 300 | 9% | 3 | | May 2026 | 340 | 8.7% | 2 | 300 | 7.7% | 3 | | Jun 2026 | 270 | 7% | 3 | 360 | 9.3% | 2 | | Jul 2026 | 460 | 11% | 2 | 330 | 7.9% | 3 | | Aug 2026 | 390 | 9.4% | 2 | 330 | 7.9% | 3 | | Sep 2026 | 320 | 7.8% | 3 | 410 | 10% | 2 | | Oct 2026 | 330 | 8.1% | 2 | 290 | 7.1% | 3 | ## How are ADT Care’s and Freedom Medical Alarms’ branded searches counted? Brandwave collects information about searches that people make online using ADT Care’s and Freedom Medical Alarms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ADT Care**: Measured on the search terms “adt care”, “adt elderly monitoring”, “adt fall alert”, “adt fall detection”, “adt find u”, “adt health alert”, “adt medical”, “adt medical alarm”, “adt medical alarms”, “adt medical alert”, “adt medical pendant”, “adt personal alarm”, “adt security medical alert”, “medical alert adt”, “neva alone”, “nevaalone” and “nevalone”, summed into one figure. - **Freedom Medical Alarms**: Measured on the search terms “freedom alarms”, “freedom medical alarm”, “freedom medical alarms”, “freedom medical alarms wellington” and “freedom medical alert”, summed into one figure. - [ADT Care profile](/demand/nz/brands/adt-care) - [Freedom Medical Alarms profile](/demand/nz/brands/freedom-medical-alarms) - [All monitored medical alarm providers in New Zealand](/demand/nz/categories/nz-monitored-medical-alarm-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ADT Care or Freedom Medical Alarms more popular in search? In October 2026, ADT Care had more branded searches than Freedom Medical Alarms among monitored medical alarm providers in New Zealand. ADT Care had about 330 branded searches, while Freedom Medical Alarms had 290. ADT Care made up 8.1% of all monitored medical alarm provider searches we track, and Freedom Medical Alarms accounted for 7.1%. ## Cite this page Brandwave. "ADT Care vs Freedom Medical Alarms: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/adt-care-vs-freedom-medical-alarms This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adt-care-vs-freedom-medical-alarms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.