---
title: "Adore Beauty vs Hikoco: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adore Beauty or Hikoco? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adore-beauty-vs-hikoco"
publisher: "Brandwave"
---

# Adore Beauty vs Hikoco: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adore Beauty or Hikoco? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adore Beauty and Hikoco
- **Competitive set**: Beauty retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adore Beauty Share of Search**: 3.2%
- **Hikoco Share of Search**: 26.3%

## Which is more popular in search, Adore Beauty or Hikoco?

- In August 2026, Hikoco had more branded searches than Adore Beauty among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Adore Beauty’s 7.3K, and held a 26.3% Share of Search versus Adore Beauty’s 3.2%.
- Hikoco was ahead of Adore Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adore Beauty’s estimated Share of Search among beauty retailers in New Zealand moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 7.3K.
- Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand moved from 23.5% to 26.3%, and its estimated monthly branded searches moved from 61.1K to 60.1K.

## How did search popularity change for New Zealand beauty retailers in August 2026?

Neither Adore Beauty nor Hikoco moved beyond provider rounding among beauty retailers in Aug 2026.

## Month by month

| Month | Adore Beauty estimated searches | Adore Beauty Share of Search | Adore Beauty rank | Hikoco estimated searches | Hikoco Share of Search | Hikoco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.3K | 2.8% | 4 | 61.1K | 23.5% | 2 |
| Nov 2025 | 12.1K | 3.5% | 4 | 75.2K | 21.9% | 3 |
| Dec 2025 | 9.9K | 2.8% | 4 | 66.3K | 19.1% | 2 |
| Jan 2026 | 7.3K | 3.2% | 5 | 56K | 24.4% | 2 |
| Feb 2026 | 5.8K | 2.4% | 4 | 53.7K | 22.1% | 2 |
| Mar 2026 | 7.3K | 3.3% | 5 | 62.5K | 28.4% | 2 |
| Apr 2026 | 6K | 2.5% | 5 | 71.7K | 29.1% | 2 |
| May 2026 | 7.4K | 3.4% | 4 | 61.1K | 27.9% | 2 |
| Jun 2026 | 6.5K | 3.1% | 5 | 58.5K | 27.8% | 2 |
| Jul 2026 | 6.5K | 2.8% | 5 | 61.2K | 25.8% | 2 |
| Aug 2026 | 7.3K | 3.2% | 5 | 60.1K | 26.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adore Beauty’s and Hikoco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adore Beauty**: Measured on the search terms “adore beauty”, “adore beauty new zealand”, “adore beauty nz” and “adore beauty store”, summed into one figure.
- **Hikoco**: Measured on the search terms “hikoco”, “hikoco co nz”, “hikoco newmarket”, “hikoco nz”, “hikoco queen street”, “hikoco skincare”, “hikoco store” and “hikoco sylvia park”, summed into one figure.

- [Adore Beauty profile](/demand/nz/brands/adore-beauty)
- [Hikoco profile](/demand/nz/brands/hikoco)
- [All beauty retailers in New Zealand](/demand/nz/categories/nz-beauty-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adore Beauty or Hikoco?

In August 2026, Hikoco had more branded searches than Adore Beauty among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Adore Beauty’s 7.3K, and held a 26.3% Share of Search versus Adore Beauty’s 3.2%.

## Cite this page

Brandwave. "Adore Beauty vs Hikoco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adore-beauty-vs-hikoco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adore-beauty-vs-hikoco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.