--- title: "Adobe Stock vs Pexels: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adobe Stock or Pexels? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-pexels" publisher: "Brandwave" --- # Adobe Stock vs Pexels: Which is more popular by branded search in New Zealand? Which is more popular in search, Adobe Stock or Pexels? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Stock and Pexels - **Competitive set**: Stock image sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adobe Stock Share of Search**: 22% - **Pexels Share of Search**: 16.6% ## Which is more popular in search, Adobe Stock or Pexels? - In August 2026, Adobe Stock had more branded searches than Pexels among stock image sites in New Zealand. Adobe Stock was estimated to have 7.9K branded searches compared to Pexels’ 6K, and held a 22% Share of Search versus Pexels’ 16.6%. - Adobe Stock was ahead of Pexels in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand moved from 27.5% to 22%, and its estimated monthly branded searches moved from 11.5K to 7.9K. - Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand moved from 14% to 16.6%, and its estimated monthly branded searches moved from 5.9K to 6K. ## How did search popularity change for New Zealand stock image sites in August 2026? - In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%. - In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%. ## Month by month | Month | Adobe Stock estimated searches | Adobe Stock Share of Search | Adobe Stock rank | Pexels estimated searches | Pexels Share of Search | Pexels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.5K | 27.5% | 1 | 5.9K | 14% | 3 | | Nov 2025 | 11.4K | 29% | 1 | 5.8K | 14.8% | 3 | | Dec 2025 | 7.7K | 28.3% | 1 | 4K | 14.5% | 4 | | Jan 2026 | 7.9K | 25.9% | 1 | 4.8K | 15.8% | 3 | | Feb 2026 | 9.7K | 27.4% | 1 | 4.9K | 13.8% | 3 | | Mar 2026 | 11.8K | 26.7% | 1 | 5.9K | 13.4% | 4 | | Apr 2026 | 9.7K | 27.8% | 1 | 4.9K | 14% | 3 | | May 2026 | 9.7K | 24.4% | 2 | 5.9K | 15% | 3 | | Jun 2026 | 9.9K | 24.6% | 2 | 6K | 14.8% | 3 | | Jul 2026 | 8.1K | 24.1% | 2 | 5K | 14.9% | 3 | | Aug 2026 | 7.9K | 22% | 2 | 6K | 16.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Stock’s and Pexels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Stock**: Measured on the search terms “adobe stock nz”, “adobe stock online”, “adobe stock price”, “adobe stock shot”, “adobestock”, “adobestock free” and “adobestock images”, summed into one figure. - **Pexels**: Measured on the search terms “pexels”, “pexels 3”, “pexels c0m”, “pexels free”, “pexels free images”, “pexels free photos”, “pexels images”, “pexels near me”, “pexels new zealand” and “pexels online”, summed into one figure. - [Adobe Stock profile](/demand/nz/brands/adobe-stock) - [Pexels profile](/demand/nz/brands/pexels) - [All stock image sites in New Zealand](/demand/nz/categories/nz-stock-image-sites): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Stock or Pexels? In August 2026, Adobe Stock had more branded searches than Pexels among stock image sites in New Zealand. Adobe Stock was estimated to have 7.9K branded searches compared to Pexels’ 6K, and held a 22% Share of Search versus Pexels’ 16.6%. ## Cite this page Brandwave. "Adobe Stock vs Pexels: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-pexels This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-pexels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.