---
title: "Adobe Stock vs Getty Images: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adobe Stock or Getty Images? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-getty-images"
publisher: "Brandwave"
---

# Adobe Stock vs Getty Images: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adobe Stock or Getty Images? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Stock and Getty Images
- **Competitive set**: Stock image sites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adobe Stock Share of Search**: 22%
- **Getty Images Share of Search**: 11.6%

## Which is more popular in search, Adobe Stock or Getty Images?

- In August 2026, Adobe Stock had more branded searches than Getty Images among stock image sites in New Zealand. Adobe Stock was estimated to have 7.9K branded searches compared to Getty Images’ 4.2K, and held a 22% Share of Search versus Getty Images’ 11.6%.
- Adobe Stock was ahead of Getty Images in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Stock’s estimated Share of Search among stock image sites in New Zealand moved from 27.5% to 22%, and its estimated monthly branded searches moved from 11.5K to 7.9K.
- Across the 11 months ending August 2026, Getty Images’ estimated Share of Search among stock image sites in New Zealand moved from 12.6% to 11.6%, and its estimated monthly branded searches moved from 5.3K to 4.2K.

## How did search popularity change for New Zealand stock image sites in August 2026?

- In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.
- In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%.

## Month by month

| Month | Adobe Stock estimated searches | Adobe Stock Share of Search | Adobe Stock rank | Getty Images estimated searches | Getty Images Share of Search | Getty Images rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.5K | 27.5% | 1 | 5.3K | 12.6% | 4 |
| Nov 2025 | 11.4K | 29% | 1 | 4.9K | 12.5% | 5 |
| Dec 2025 | 7.7K | 28.3% | 1 | 4K | 14.5% | 3 |
| Jan 2026 | 7.9K | 25.9% | 1 | 4.4K | 14.5% | 4 |
| Feb 2026 | 9.7K | 27.4% | 1 | 4.5K | 12.6% | 4 |
| Mar 2026 | 11.8K | 26.7% | 1 | 6K | 13.7% | 3 |
| Apr 2026 | 9.7K | 27.8% | 1 | 4.9K | 14% | 4 |
| May 2026 | 9.7K | 24.4% | 2 | 4.9K | 12.3% | 4 |
| Jun 2026 | 9.9K | 24.6% | 2 | 4.9K | 12.2% | 4 |
| Jul 2026 | 8.1K | 24.1% | 2 | 4.1K | 12.3% | 4 |
| Aug 2026 | 7.9K | 22% | 2 | 4.2K | 11.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Stock’s and Getty Images’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Stock**: Measured on the search terms “adobe stock nz”, “adobe stock online”, “adobe stock price”, “adobe stock shot”, “adobestock”, “adobestock free” and “adobestock images”, summed into one figure.
- **Getty Images**: Measured on the search terms “getty”, “getty esp”, “getty images”, “getty images free”, “getty images images”, “getty images near me”, “getty images nz”, “gettyimages”, “gettyimages com”, “gettyimages free”, “gettyimages images”, “gettyimages nz” and “gettyimages sports”, summed into one figure.

- [Adobe Stock profile](/demand/nz/brands/adobe-stock)
- [Getty Images profile](/demand/nz/brands/getty-images)
- [All stock image sites in New Zealand](/demand/nz/categories/nz-stock-image-sites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe Stock or Getty Images?

In August 2026, Adobe Stock had more branded searches than Getty Images among stock image sites in New Zealand. Adobe Stock was estimated to have 7.9K branded searches compared to Getty Images’ 4.2K, and held a 22% Share of Search versus Getty Images’ 11.6%.

## Cite this page

Brandwave. "Adobe Stock vs Getty Images: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-getty-images

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-getty-images. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
