--- title: "Adobe Stock vs Creative Market: Which is searched more in New Zealand?" description: "Is Adobe Stock or Creative Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-creative-market" publisher: "Brandwave" --- # Adobe Stock vs Creative Market: Which is searched more in New Zealand? Is Adobe Stock or Creative Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Stock and Creative Market - **Competitive set**: Design asset marketplaces - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adobe Stock Share of Search**: 27.9% - **Creative Market Share of Search**: 3.9% ## Is Adobe Stock or Creative Market more popular in search? - In September 2026, Adobe Stock had more branded searches than Creative Market among design asset marketplaces in New Zealand. Adobe Stock had about 6,630 branded searches, while Creative Market had 930. Adobe Stock made up 27.9% of all design asset marketplace searches we track, and Creative Market accounted for 3.9%. - Adobe Stock was ahead of Creative Market in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Stock’s share of searches among design asset marketplaces in New Zealand moved from 29.3% to 27.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Creative Market’s share of searches among design asset marketplaces in New Zealand moved from 3% to 3.9%, and its estimated monthly branded searches moved from 1K to 930. ## Top design asset marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Creative Market was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adobe Stock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Creative Market was listed before Adobe Stock in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Creative Market | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Envato | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | UI8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Stock | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Creative Fabrica | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dafont | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freepik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about design asset marketplaces - Asked ChatGPT "Which design asset marketplace should I shop at in New Zealand?": 1. Creative Market, 2. Envato, 3. UI8, 4. Creative Fabrica - Asked ChatGPT "What are the best design asset marketplaces in New Zealand?": 1. Creative Market, 2. Envato, 3. UI8, 4. Adobe Stock, 5. Creative Fabrica - Asked ChatGPT "What's the best design asset marketplace in New Zealand for design assets for a project?": 1. Creative Market, 2. Envato, 3. UI8, 4. Adobe Stock - Searched Google, AI Overview "templates for small businesses": named none of the brands we track - Searched Google, AI Overview "font marketplace": 1. Creative Market Not named in any answer: Dafont and Freepik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand design asset marketplaces in September 2026? - In September 2026, Adobe Stock gained share of searches among design asset marketplaces in New Zealand, from 25.3% to 27.9%. - Creative Market’s share of searches among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026. ## Month by month | Month | Adobe Stock estimated searches | Adobe Stock Share of Search | Adobe Stock rank | Creative Market estimated searches | Creative Market Share of Search | Creative Market rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 29.3% | 2 | 1K | 3% | 6 | | Nov 2025 | 9.9K | 31.7% | 1 | 1K | 3.3% | 6 | | Dec 2025 | 6.6K | 28.6% | 2 | 610 | 2.6% | 6 | | Jan 2026 | 6.6K | 27.8% | 2 | 920 | 3.9% | 6 | | Feb 2026 | 8.1K | 27% | 2 | 910 | 3% | 6 | | Mar 2026 | 9.9K | 27.2% | 2 | 1.1K | 2.9% | 6 | | Apr 2026 | 8.2K | 29.9% | 2 | 750 | 2.7% | 6 | | May 2026 | 8.2K | 26.9% | 2 | 920 | 3% | 6 | | Jun 2026 | 8.1K | 28.2% | 2 | 930 | 3.2% | 6 | | Jul 2026 | 6.6K | 28% | 2 | 800 | 3.4% | 6 | | Aug 2026 | 6.6K | 25.3% | 2 | 930 | 3.5% | 5 | | Sep 2026 | 6.6K | 27.9% | 2 | 930 | 3.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Stock’s and Creative Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Stock**: Measured on the search terms “adobe stock shot” and “adobestock”, summed into one figure. - **Creative Market**: Measured on the search terms “creative market”, “creative market fonts”, “creative market mockups”, “creative market templates”, “creativemarket”, “creativemarket fonts”, “creativemarket mockups” and “creativemarket templates”, summed into one figure. - [Adobe Stock profile](/demand/nz/brands/adobe-stock) - [Creative Market profile](/demand/nz/brands/creative-market) - [All design asset marketplaces in New Zealand](/demand/nz/categories/nz-design-asset-marketplaces): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Stock or Creative Market more popular in search? In September 2026, Adobe Stock had more branded searches than Creative Market among design asset marketplaces in New Zealand. Adobe Stock had about 6,630 branded searches, while Creative Market had 930. Adobe Stock made up 27.9% of all design asset marketplace searches we track, and Creative Market accounted for 3.9%. ## Cite this page Brandwave. "Adobe Stock vs Creative Market: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-creative-market This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-stock-vs-creative-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.