--- title: "Adobe Premiere Pro vs Descript: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adobe Premiere Pro or Descript? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-premiere-pro-vs-descript" publisher: "Brandwave" --- # Adobe Premiere Pro vs Descript: Which is more popular by branded search in New Zealand? Which is more popular in search, Adobe Premiere Pro or Descript? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Premiere Pro and Descript - **Competitive set**: Video editing software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adobe Premiere Pro Share of Search**: 4.7% - **Descript Share of Search**: 2.9% ## Which is more popular in search, Adobe Premiere Pro or Descript? - In August 2026, Adobe Premiere Pro had more branded searches than Descript among video editing software in New Zealand. Adobe Premiere Pro was estimated to have 2.4K branded searches compared to Descript’s 1.4K, and held a 4.7% Share of Search versus Descript’s 2.9%. - Adobe Premiere Pro was ahead of Descript in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Premiere Pro’s estimated Share of Search among video editing software in New Zealand moved from 5.3% to 4.7%, and its estimated monthly branded searches held steady at 2.4K. - Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 1.8K to 1.4K. ## How did search popularity change for New Zealand video editing software in August 2026? - In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%. - Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026. ## Month by month | Month | Adobe Premiere Pro estimated searches | Adobe Premiere Pro Share of Search | Adobe Premiere Pro rank | Descript estimated searches | Descript Share of Search | Descript rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 5.3% | 3 | 1.8K | 3.8% | 4 | | Nov 2025 | 2.3K | 5.1% | 3 | 1.8K | 3.9% | 4 | | Dec 2025 | 1.9K | 4.8% | 3 | 1.1K | 2.9% | 5 | | Jan 2026 | 2K | 4.9% | 3 | 1.5K | 3.5% | 4 | | Feb 2026 | 2.6K | 6.2% | 3 | 1.5K | 3.5% | 4 | | Mar 2026 | 2.9K | 5.5% | 3 | 2.1K | 4% | 4 | | Apr 2026 | 2.2K | 4.9% | 3 | 1.8K | 4% | 4 | | May 2026 | 2.5K | 4.8% | 3 | 1.8K | 3.3% | 5 | | Jun 2026 | 2.5K | 4.7% | 3 | 1.5K | 2.8% | 5 | | Jul 2026 | 2.1K | 4.5% | 3 | 1.4K | 3.2% | 4 | | Aug 2026 | 2.4K | 4.7% | 3 | 1.4K | 2.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Descript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Premiere Pro**: Measured on the search terms “adobe premiere pro”, “adobe premiere pro cost”, “adobe premiere pro editing”, “adobe premiere pro nz”, “adobe premiere pro online”, “adobe premiere pro software”, “adobe premiere pro video editor”, “adobepremierepro”, “premiere pro”, “premiere pro price” and “premiere pro software”, summed into one figure. - **Descript**: Measured on the search terms “descript”, “descript ai”, “descript app”, “descript com”, “descript editing”, “descript online”, “descript pricing” and “descript video editor”, summed into one figure. - [Adobe Premiere Pro profile](/demand/nz/brands/adobe-premiere-pro) - [Descript profile](/demand/nz/brands/descript) - [All video editing software in New Zealand](/demand/nz/categories/nz-video-editing-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Premiere Pro or Descript? In August 2026, Adobe Premiere Pro had more branded searches than Descript among video editing software in New Zealand. Adobe Premiere Pro was estimated to have 2.4K branded searches compared to Descript’s 1.4K, and held a 4.7% Share of Search versus Descript’s 2.9%. ## Cite this page Brandwave. "Adobe Premiere Pro vs Descript: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-premiere-pro-vs-descript This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-premiere-pro-vs-descript. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.