---
title: "Adobe Lightroom vs VSCO: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adobe Lightroom or VSCO? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-vsco"
publisher: "Brandwave"
---

# Adobe Lightroom vs VSCO: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adobe Lightroom or VSCO? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adobe Lightroom and VSCO
- **Competitive set**: Photo editing apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adobe Lightroom Share of Search**: 3.9%
- **VSCO Share of Search**: 1.8%

## Which is more popular in search, Adobe Lightroom or VSCO?

- In August 2026, Adobe Lightroom had more branded searches than VSCO among photo editing apps in New Zealand. Adobe Lightroom was estimated to have 1.1K branded searches compared to VSCO’s 530, and held a 3.9% Share of Search versus VSCO’s 1.8%.
- Adobe Lightroom was ahead of VSCO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, VSCO’s estimated Share of Search among photo editing apps in New Zealand moved from 3.1% to 1.8%, and its estimated monthly branded searches moved from 790 to 530.

## How did search popularity change for New Zealand photo editing apps in August 2026?

- In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%.
- Estimated monthly branded searches for VSCO in New Zealand fell 32.9% over 11 measured months, from 790 to 530 in August 2026.

## Month by month

| Month | Adobe Lightroom estimated searches | Adobe Lightroom Share of Search | Adobe Lightroom rank | VSCO estimated searches | VSCO Share of Search | VSCO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 4.6% | 4 | 790 | 3.1% | 6 |
| Nov 2025 | 1.1K | 4.5% | 4 | 630 | 2.5% | 6 |
| Dec 2025 | 1.1K | 5.6% | 4 | 810 | 4.2% | 6 |
| Jan 2026 | 1.2K | 6.4% | 4 | 980 | 5.4% | 6 |
| Feb 2026 | 1.5K | 5.9% | 4 | 690 | 2.7% | 6 |
| Mar 2026 | 1.8K | 5.8% | 4 | 690 | 2.2% | 6 |
| Apr 2026 | 1.2K | 5.3% | 5 | 690 | 3.1% | 6 |
| May 2026 | 1.4K | 5% | 5 | 710 | 2.6% | 6 |
| Jun 2026 | 1.5K | 5.7% | 5 | 560 | 2.2% | 6 |
| Jul 2026 | 1.2K | 4.9% | 5 | 560 | 2.3% | 6 |
| Aug 2026 | 1.1K | 3.9% | 5 | 530 | 1.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adobe Lightroom’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom cost”, “adobe lightroom downloader”, “adobe lightroom editing”, “adobe lightroom filters”, “adobe lightroom nz”, “adobe lightroom online”, “adobe lightroom photo editor”, “adobe lightroom subscription” and “adobelightroom”, summed into one figure.
- **VSCO**: Measured on the search terms “vsco”, “vsco application”, “vsco co”, “vsco editing”, “vsco near me” and “vsco online”, summed into one figure.

- [Adobe Lightroom profile](/demand/nz/brands/adobe-lightroom)
- [VSCO profile](/demand/nz/brands/vsco)
- [All photo editing apps in New Zealand](/demand/nz/categories/nz-photo-editing-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adobe Lightroom or VSCO?

In August 2026, Adobe Lightroom had more branded searches than VSCO among photo editing apps in New Zealand. Adobe Lightroom was estimated to have 1.1K branded searches compared to VSCO’s 530, and held a 3.9% Share of Search versus VSCO’s 1.8%.

## Cite this page

Brandwave. "Adobe Lightroom vs VSCO: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-vsco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-vsco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.