--- title: "Adobe Lightroom vs Topaz Labs: Which is searched more in New Zealand?" description: "Is Adobe Lightroom or Topaz Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo enhancer apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-topaz-labs" publisher: "Brandwave" --- # Adobe Lightroom vs Topaz Labs: Which is searched more in New Zealand? Is Adobe Lightroom or Topaz Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo enhancer apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Lightroom and Topaz Labs - **Competitive set**: Photo enhancer apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adobe Lightroom Share of Search**: 15.7% - **Topaz Labs Share of Search**: 5.6% ## Is Adobe Lightroom or Topaz Labs more popular in search? - In September 2026, Adobe Lightroom had more branded searches than Topaz Labs among photo enhancer apps in New Zealand. Adobe Lightroom had about 870 branded searches, while Topaz Labs had 310. Adobe Lightroom made up 15.7% of all photo enhancer app searches we track, and Topaz Labs accounted for 5.6%. - Adobe Lightroom was ahead of Topaz Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo enhancer apps in New Zealand moved from 14.9% to 15.7%, and its estimated monthly branded searches moved from 960 to 870. - Across the 12 months ending September 2026, Topaz Labs’ share of searches among photo enhancer apps in New Zealand moved from 4.8% to 5.6%, and its estimated monthly branded searches held steady at 310. ## Top photo enhancer apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Topaz Labs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Remini | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Snapseed | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Lightroom | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Picsart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Upscayl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Topaz Labs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo enhancer apps - Asked ChatGPT "Which photo enhancer app should I use in New Zealand?": 1. Remini, 2. Adobe Lightroom, 3. Snapseed - Asked ChatGPT "What are the best photo enhancer apps in New Zealand?": 1. Snapseed, 2. Adobe Lightroom, 3. Remini, 4. Picsart - Asked ChatGPT "What's the best photo enhancer app in New Zealand for blurry photos?": 1. Remini, 2. Snapseed, 3. Adobe Lightroom - Searched Google, AI Overview "ai photo enhancer": 1. Picsart - Searched Google, AI Overview "photo enhancer app": 1. Remini, 2. Picsart Not named in any answer: Upscayl and Topaz Labs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand photo enhancer apps in September 2026? - In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps in New Zealand, from 13.3% to 15.7%. - In September 2026, Topaz Labs gained share of searches among photo enhancer apps in New Zealand, from 4.8% to 5.6%. ## Month by month | Month | Adobe Lightroom estimated searches | Adobe Lightroom Share of Search | Adobe Lightroom rank | Topaz Labs estimated searches | Topaz Labs Share of Search | Topaz Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 960 | 14.9% | 3 | 310 | 4.8% | 5 | | Nov 2025 | 860 | 14.8% | 3 | 280 | 4.8% | 5 | | Dec 2025 | 880 | 14.5% | 3 | 280 | 4.6% | 6 | | Jan 2026 | 900 | 16.6% | 2 | 310 | 5.7% | 6 | | Feb 2026 | 940 | 16.6% | 2 | 280 | 4.9% | 5 | | Mar 2026 | 1.1K | 14.9% | 2 | 310 | 4.3% | 6 | | Apr 2026 | 850 | 13% | 4 | 380 | 5.8% | 6 | | May 2026 | 870 | 12.1% | 3 | 420 | 5.8% | 6 | | Jun 2026 | 860 | 14.1% | 3 | 350 | 5.8% | 6 | | Jul 2026 | 740 | 12.8% | 2 | 430 | 7.5% | 5 | | Aug 2026 | 860 | 13.3% | 2 | 310 | 4.8% | 6 | | Sep 2026 | 870 | 15.7% | 2 | 310 | 5.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Lightroom’s and Topaz Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom downloader” and “adobelightroom”, summed into one figure. - **Topaz Labs**: Measured on the search terms “topaz labs”, “topaz photo ai” and “topazlabs”, summed into one figure. - [Adobe Lightroom profile](/demand/nz/brands/adobe-lightroom) - [Topaz Labs profile](/demand/nz/brands/topaz-labs) - [All photo enhancer apps in New Zealand](/demand/nz/categories/nz-photo-enhancer-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Lightroom or Topaz Labs more popular in search? In September 2026, Adobe Lightroom had more branded searches than Topaz Labs among photo enhancer apps in New Zealand. Adobe Lightroom had about 870 branded searches, while Topaz Labs had 310. Adobe Lightroom made up 15.7% of all photo enhancer app searches we track, and Topaz Labs accounted for 5.6%. ## Cite this page Brandwave. "Adobe Lightroom vs Topaz Labs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-topaz-labs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-topaz-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.