--- title: "Adobe Lightroom vs Pixlr: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adobe Lightroom or Pixlr? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-pixlr" publisher: "Brandwave" --- # Adobe Lightroom vs Pixlr: Which is more popular by branded search in New Zealand? Which is more popular in search, Adobe Lightroom or Pixlr? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Lightroom and Pixlr - **Competitive set**: Photo editing apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adobe Lightroom Share of Search**: 3.9% - **Pixlr Share of Search**: 20.7% ## Which is more popular in search, Adobe Lightroom or Pixlr? - In August 2026, Pixlr had more branded searches than Adobe Lightroom among photo editing apps in New Zealand. Pixlr was estimated to have 6K branded searches compared to Adobe Lightroom’s 1.1K, and held a 20.7% Share of Search versus Adobe Lightroom’s 3.9%. - Pixlr was ahead of Adobe Lightroom in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing apps in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 1.2K to 1.1K. - Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among photo editing apps in New Zealand moved from 28.6% to 20.7%, and its estimated monthly branded searches moved from 7.3K to 6K. ## How did search popularity change for New Zealand photo editing apps in August 2026? - In August 2026, Adobe Lightroom lost estimated Share of Search among photo editing apps in New Zealand, from 4.9% to 3.9%. - Estimated monthly branded searches for Pixlr in New Zealand fell 18% over 11 measured months, from 7.3K to 6K in August 2026. ## Month by month | Month | Adobe Lightroom estimated searches | Adobe Lightroom Share of Search | Adobe Lightroom rank | Pixlr estimated searches | Pixlr Share of Search | Pixlr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 4.6% | 4 | 7.3K | 28.6% | 2 | | Nov 2025 | 1.1K | 4.5% | 4 | 7.4K | 29.1% | 2 | | Dec 2025 | 1.1K | 5.6% | 4 | 4.8K | 25.2% | 2 | | Jan 2026 | 1.2K | 6.4% | 4 | 4.1K | 22.4% | 2 | | Feb 2026 | 1.5K | 5.9% | 4 | 6.1K | 24.1% | 2 | | Mar 2026 | 1.8K | 5.8% | 4 | 7.4K | 23.8% | 2 | | Apr 2026 | 1.2K | 5.3% | 5 | 5K | 22.6% | 2 | | May 2026 | 1.4K | 5% | 5 | 6.4K | 23.6% | 2 | | Jun 2026 | 1.5K | 5.7% | 5 | 6.1K | 23.6% | 2 | | Jul 2026 | 1.2K | 4.9% | 5 | 5K | 20.2% | 2 | | Aug 2026 | 1.1K | 3.9% | 5 | 6K | 20.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Lightroom’s and Pixlr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom cost”, “adobe lightroom downloader”, “adobe lightroom editing”, “adobe lightroom filters”, “adobe lightroom nz”, “adobe lightroom online”, “adobe lightroom photo editor”, “adobe lightroom subscription” and “adobelightroom”, summed into one figure. - **Pixlr**: Measured on the search terms “editor foto pixlr”, “pixlr”, “pixlr com”, “pixlr editing”, “pixlr express”, “pixlr filters”, “pixlr online” and “pixlr photo editor”, summed into one figure. - [Adobe Lightroom profile](/demand/nz/brands/adobe-lightroom) - [Pixlr profile](/demand/nz/brands/pixlr) - [All photo editing apps in New Zealand](/demand/nz/categories/nz-photo-editing-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Lightroom or Pixlr? In August 2026, Pixlr had more branded searches than Adobe Lightroom among photo editing apps in New Zealand. Pixlr was estimated to have 6K branded searches compared to Adobe Lightroom’s 1.1K, and held a 20.7% Share of Search versus Adobe Lightroom’s 3.9%. ## Cite this page Brandwave. "Adobe Lightroom vs Pixlr: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-pixlr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-pixlr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.